Interactive agency THINK New Ideas Inc. launched an online
advertising campaign for France Telecom, representing the
first international online communications initiative for the communications
company.
The campaign is aimed at telecommunications opinion leaders,
information-technology executives and the global financial community via a
rich media environment featuring multiple layers of interactive messaging.
Billings were not disclosed.
Buys were made on sites including the Wall Street Journal Interactive edition and
ZDNet.
“Online marketing allows us to reach our target audience both more
effectively and efficiently,” said Simone Muet, vice president, international
communications for France Telecom.
“We have taken targeting a step further
to use cutting-edge geo-targeting solutions that ensure we will reach a large
base of European, as well as American web users.”