The ValueClick Network, a provider of cost-
per-click (CPC) advertising solutions, said it has signed nine new
advertisers, including ParentTime, Macy’s, Ask Jeeves, Sony, Intel and HBO.
“Our reputation as a dependable source of cost-per-click advertising has done
a lot to attract major brands to the ValueClick Network,” said Brian Coryat,
founder and CEO of Santa Barbara, CA-based ValueClick. “By providing our
clients with results-based pricing, we can help them drive quality traffic in
substantial numbers at a cost-effective rate.”
The built-in auditing and pay-for-results nature of cost-per-click allows
advertisers to run no-risk campaigns, accounting for the growing popularity of
this model, the company said.
ValueClick’s network consists of more than 10,000 Web sites and offers run-of-
network buys or targeting in 14 categories. ValueClick also provides its
proprietary VisiTrack campaign tracking and measurement solution, which gives
advertisers tools for analyzing and adjusting their banner campaigns to
maximize their return on investment.