Minden, NV-based WebQuest International Inc., creator of the iPONG Game Arcade, acquired Bannerclicks.com, a banner exchange
service. Financial terms were not disclosed.
“This acquisition is instrumental to the growth of WebQuest. Controlling a
site such as Bannerclicks.com means we can access more markets, generate
revenues through advertising and benefit from the stronger presence that
results from operating a banner exchange,” said Kirk Johnson, CEO of
WebQuest.
The company said it will incorporate the banner exchange service into the
iPONG Game Arcade. “Current advertisers of the exchange will experience an
increase in their exposure due to the rapidly increasing traffic on our
site.
Our goal is to build a banner exchange that meets the specific needs of
its
members,” Johnson said.
WebQuest said it is now upgrading its system to deliver a more robust ad
placement and targeting program.
“We have been building strategic relationships in the past year using our
present advertising models such as newsletters, banners and interactive
commercial style advertising within our high-traffic iPONG Game Arcade. We
will use these existing relationships and models to begin building the
banner
exchange,” Johnson said.
