The most-clicked-on ad banner for the week ending June 13 was Webshots’ ad, which had a 5.5 percent clickthrough rate,
according to the BannerTrack service of Nielsen//NetRatings.
Webshots offers free electronic photos for desktop wallpaper.
Top advertisers for the week, ranked by banner impressions, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 159.2 | 35.8% |
| 2. TRUSTe | 93.9 | 10.4 |
| 3. Amazon | 63.7 | 23.7 |
| 4. Thunderstone | 55 | 3.6 |
| 5. CDNow | 36.5 | 13.5 |
| 6. LinkExchange | 31.8 | 5.2 |
| 7. 911Gifts | 28.4 | 8.5 |
| 8. SexSwap | 24.5 | 2.5 |
| 9. Discover Brokerage | 23.5 | 2.7 |
| 10. Ad Council | 22 | 6.3 |
Top 10 ad banners viewed for the week were:
- Amazon — Click on Shopping. Then click on Music and Video.
- Bonzi Software — Speed Up Your Internet Connection
- Lowestfare — Vacations For Less. Click Here For Hot Deals!
- Beyond.com — Office of the Millennium Sweepstakes. Enter to WIN a
Compaq Computer. - 911Gifts — Get Dad’s Attention. Send him a great gift.
- Bonzi Software — Speed Up Internet Connection
- Autoweb.com — BUY IT; SELL IT
- AmeriDebt — Bill Problems? Get Out of Debt Now!
- Value America — Free Membership. Click Here.
- Autoweb.com — GET A PRICE
Rankings are based on audience measurement of people who have access to the
Internet from home. Reach is a measure of the unduplicated audience that
visits a property.
Ad banners that run predominantly on an advertiser’s own property are not
included in the above. The Nielsen//NetRatings audience information service
collects data from approximately 15,000 panelists as they surf the Web.
Last week’s data release incorrectly cited LoanPage.com as the No. 1 clicked
on banner. The No. 1 clicked on banner belonged to TheLoanPage.com. Nielsen//NetRatings
said it regrets the error.
