Expands Opt-In E-Mail Network

Permission e-mail marketing service added MapQuest, EarthWeb and Cybergold to its member network.

YesMail Network Partners can earn incremental revenue by giving their
subscribers access to YesMail’s permission e-mail network. YesMail members
agree to receive offers, promotions and other information matched to their
individual lifestyles or needs.

Marketers can send highly targeted messages to YesMail members who can elect
to receive information in various interest categories. YesMail says it has
more than five million permission e-mail customers.

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