From the ‘Google’s New Company’ files:
If you look at the list of new gTLD applicants, the name Charleston Road Registry is very prominent. The new gTLD nameswere revealed this week, and there are over 1,900 applications in total. The Charleston Road Registry applied for 101 new top level domains including .web, .tech, .search, .cloud .chrome, .youtube and .google.
The list really shouldn’t be a surprise, since as it turns out Charleston Road Registry **IS** Google.
Section 18(a) of the ICANN gTLD application form clearly spells out that:
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public.
Ok.
So why isn’t Google just using it’s own name? Apparently the rationale is that Google already is a registrar and they wanted to have a separation for Registry services.
Now what about the name Charleston Road Registry?
That’s an easy one. Google’s official address is on Amphitheatre Parkway, but the Googleplex is actually between that street and…. Charleston Road.
Mystery solved.
Sean Michael Kerner is a senior editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals Follow him on Twitter @TechJournalist.