DataMark Holding Inc. said its Books Now Inc. subsidiary signed an
agreement with ElectricVillage to build and maintain custom Internet bookstores for ElectricVillage’s national network of 325 radio station Web sites.
Each bookstore will be built to reflect each station’s format, the company
said. Financial terms were not disclosed.
Books Now offers over 500,000 titles through its Virtual Bookstore and through strategic alliances with hundreds of national magazines such as Cosmopolitan, Field & Stream, Science News, and Town & Country.
“Unlike the other large Internet book sites on the Web today, Books Now’s
business model is to build a quality bookstore offering that leverages our
partner’s brand,” said David Chazin, president of Books Now. “We believe that
the branding and promotional strengths of ElectricVillage’s radio station
clients will allow us to sell books into a market from which we might
otherwise be excluded.”
Said Carl Koppel, president and chief operating officer of ElectricVillage:
“Our agreement with Books Now allows our affiliates to participate in this
proven revenue stream with a virtual storefront that is customized to reflect
each station’s format. For example, we will have a country music bookstore,
and a rock music bookstore. The ability to customize storefronts clearly
places Books Now as the best solution for our radio station customers.”