Toronto-based Chapters Internet said it has signed
an exclusive agreement with ClickThrough Interactive to become the
online book retailer of choice for ClickThrough’s ad network of 65 Canadian
Web sites.
The deal is the first of its kind between a Canadian e-commerce company and a
Web site network, Chapters said. Financial specifics were not disclosed.
Books will be sold directly on the affiliates’ Web sites. ClickThrough’s Web
site network attracts more than 25 million visitors per month and includes
sites such as Canada NewsWire, The Fund Library, The Life Network, The Weather Network and Canadian Living.
The Chapters affiliate program enables companies and organizations to sell
books from Chapters directly to their Web site visitors. Chapters pays a
commission on sales generated through an affiliate’s site.
“At ClickThrough we’re continually looking for ways to add value and grow
revenue for the Web sites in our network. By leveraging the strength of our
network, both Chapters Internet and the ClickThrough Web sites benefit,” said
Jay Aber, president of ClickThrough Interactive. “A large number of the sites
in our network have already expressed interest in becoming a Chapters
affiliate.”