San Jose, CA-based CyberSource Corp., a provider of e-commerce transaction services, said it is expanding the CyberSource
eTransaction Suite to include the Internet’s first real-time delivery address
verification service, CyberSourceD@ve.
D@ve enables Web merchants to avoid mis-shipments due to addressing errors
that result in millions of dollars of unnecessary costs, loss of goods, and
dissatisfied customers, the company said.
D@ve minimizes mis-shipment liability by controlling mis-shipments to less
than 0.5 percent–giving merchants a return on investment of 600 percent or more,
CyberSource said.
“We have seen D@ve cut the incidence of returned goods from 3 percent to well
under 1 percent by identifying undeliverable addresses early in the order flow,” said
Richard Lancaster, president of CobWeb Inc., a high-end turnkey e-commerce
solution provider. “When you are shipping 100,000 pieces at $20 a piece, that
kind of reduction results in huge cost savings.”
CyberSource D@ve works by applying database and fuzzy-logic technologies to
a consumer’s typed address and confirms that the city/state/zip combination in
the U.S. or in Canada is correct as well as the existence of the street and
street address. The validation process typically requires only a few seconds
to execute and can take place before or concurrent with credit card
authorization.
If the address cannot be validated, order processing stops and a decline
message is returned to the merchant, along with detailed information that
identifies specific problems with non-valid delivery addresses. The merchant
then prompts the consumer for a resolution.
CyberSource’s eTransaction Suite already includes online payment, fraud
scanning, digital delivery, fulfillment messaging and other transaction
services.
CyberSource D@ve and the complete CyberSource eTransaction Suite are available
now. Pricing was not disclosed.