Web currency operation Flooz.com signed with Primary Knowledge for its
outsourced Web intelligence services.
Flooz.com will subscribe to Primary Knowledge for e-Commerce, an intelligence
service customized to meet the needs of e-retailers that offers reports and
analysis tools for company decision-makers.
Financial arrangements were not
disclosed.
The service includes the warehousing and daily integration of customer data
from a variety of disparate sources including Web site log files, user
demographics, transaction data and outbound e-mail campaigns.
“Flooz.com is an ideal client for us — a thriving e-retailer whose customer
base and online marketing efforts are growing exponentially,” said Peter
Adams, chief executive officer of Primary Knowledge. “What Primary Knowledge gives them is the
freedom from data management hassles and a robust and scaleable intelligence
infrastructure “