InfoSpace.com Inc. signed merchant partner agreements with GiftTree and FurnitureFind.com, allowing the
retailers to integrate their products into InfoSpace.com’s content and
services.
Financial arrangements were not disclosed.
“InfoSpace.com is creating innovative ways
for consumers and retailers to connect,” said Naveen Jain, CEO of
InfoSpace.com. “A single relationship with InfoSpace.com allows us to reach
millions of users from America Online, Microsoft Network, Netscape, Wall
Street Journal, and 1,500 other Web sites.”
For the consumer, InfoSpace.com offers white pages and yellow pages that are
integrated with e-commerce capabilities. For example, a user looking up a
friend in the white pages can find their address and phone number and send
flowers, cards or other gifts to that person.
“The diversity of the InfoSpace.com network is one of the most appealing
aspects of our relationship with InfoSpace.com,” said FurnitureFind.com’s CEO,
Jeffery Antisdel. “It greatly improves our ability to reach our target
audience.” FurnitureFind.com is an online source for name brand furniture
offered with deep discounts, free basic delivery, low interest rate financing
options and nationwide service after the sale.
“Not only will consumers be able to find GiftTree products in the online
shopping section, but InfoSpace.com makes it possible to request our service
in other content areas, as well,” said Craig Bowen, CEO of GiftTree, a national wire service for gift basket
merchants. GiftTree specializes in unique gift baskets
delivered quickly using a network of local boutiques and gift basket
retailers.
