MovieStreet Inc. in San Francisco, operator of the KidFlix.com online family video store, will
partner with barnesandnoble.com
to create a co-
branded children’s bookstore.
The online store will provide specialized editorial content designed to help
parents choose videos that will encourage their children to read more
books. The
bookstore will be located at the KidFlix.com Web site and will open in mid
November, the companies said.
“The key to encouraging early interest in reading is to strike a balance
between
entertainment and education,” said Jonathan Kaplan, president and CEO of
MovieStreet. “KidFlix.com and barnesandnoble.com have partnered
to provide parents expert guidance on how to choose videos that can actually
increase their children’s desire to read. For example, a child who has just
viewed Disney’s 101 Dalmatians may be interested to read Disney’s book version
of the movie, followed possibly by a book about Dalmatians.”
The bookstore, called “barnesandnoble at KidFlix.com,” will contain thousands
of children’s book titles, cross linked with appropriate videos, along with
exclusive editorial produced by the partners. barnesandnoble.com will arrange
for prominent children’s authors to conduct live chats at the site. Financial
terms of the arrangement were not disclosed.