Disney Online and BarnesandNoble.com signed an
agreement to create Disney book boutiques on both Disney.com and
BarnesandNoble.com.
BarnesandNoble.com, which will be the bookseller of Disney books on
Disney.com, will also create a Disney book boutique on its site featuring
more than 2,000 Disney titles.
BarnesandNoble.com will handle the transaction and fulfillment of all
purchases of Disney books from both sides. Financial terms of the deal were
not disclosed.
“The power of these two brands, coupled with our joint commitment to
providing innovative and exciting content, makes this a smart business
relationship,” said Chuck Davis, senior vice president of Disney Online.
Said Carl Rosendorf, vice president, new business development for
BarnesandNoble.com: “Our agreement with Disney.com is a key component of
our continuing effort to offer families online access to the books they
care about most.”
The Shop channel on Disney.com is where
Disney fans can find and buy Disney items, from toys and apparel to videos and
books. The new book boutique within the Shop Channel is represented by
graphical links from the main Shop page, as well as the Books subcategory
within The Disney Store Online.
The Disney book boutique on BarnesandNoble.com will mirror the monthly
promotions and themes found in store and on the book boutique on Disney.com.
