MindSpring to Use Intershop Platform for E-Commerce

Intershop Communications, a provider of
electronic commerce hosting solutions, will deliver the technology platform
for the electronic commerce offering of Internet service provider MindSpring Enterprises Inc.

Using Intershop 3 Hosting Edition and the Intershop 3 e-pages cartridge,
MindSpring will roll out a variety of electronic commerce services to its
customer base.

MindSpring said it will target small-to-medium-sized businesses, offering
everything from a template-based starter site to a sophisticated virtual store
that can be customized to suit various needs.

MindSpring customers may access the new electronic commerce tools via the
MindSpring control panel. A step-by-step wizard walks the customer through
designing and building a store, processing and managing online payment,
inventory
control and store administration.

“Intershop technology is an ideal fit for MindSpring’s approach to electronic
commerce,” said Chris Atkins, MindSpring’s director of product management, Web
hosting. “Intershop technology offers our customers an advanced, yet flexible
and robust
package, complete with design wizards, back-office administration and a
development language that will enable users to customize their store to
accommodate their business model.”

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