New Joint Venture Targets Online Database Marketers

Experian Direct Tech formed a joint
venture with MotivationNet Inc. to provide a comprehensive database and motivational marketing solution to Internet marketers.

Experian Direct Tech said it has invested in MotivationNet to obtain access to
both the incentive and loyalty systems technology behind the latter’s MyPoints
Program and other MotivationNet technologies that will enable it to market a
variety of online database services.

MotivationNet will serve as an electronic outlet for Internet-based products
and services previously available through Experian and Direct Marketing
Technology (Direct Tech), which have now been combined under the Experian
Direct Tech banner, the company said.

Additionally, MotivationNet will provide state of the art loyalty and
incentive marketing systems to larger Internet marketers on a private label or co-branded basis. Financial details were not disclosed.

“The extension of our relationship with Experian Direct Tech provides Internet
marketers with one stop shopping for their relationship marketing, database
and loyalty program needs,” said Bob Hoyler, CEO of MotivationNet. “We’re
uniquely positioned to help online marketers drive traffic, convert visitors
into buyers, enhance and manage their customer marketing database, then
integrate it with loyalty and retention programs.”

“Most Internet marketers have collected customer data but many lack the direct
marketing capabilities to convert their database into a marketing asset and
incremental source of revenue,” said Scot Thomas, President of Experian Direct
Tech. “MotivationNet’s integration of motivational marketing techniques and
Internet related systems and technologies lets marketers leverage the data in
ways beyond what even the most sophisticated offline direct marketer can do.”