PC Connection Inc., a direct marketer of personal
computers and
accessories, relaunched its Web
site with improved online research and ordering functions.
The sites, including www.macconnection.com, were
completely redesigned both visually and functionally. Content was revised
and expanded to
include the latest and most accurate information and an investor relations
component was added.
New features include: categorized browsing, access to Smart Selectors and
Quick Search, a navigation bar on the homepage allowing easy access to key
areas and
separate platforms for PC and Mac products.
In addition, the site now offers PC Connection investors corporate information
including analyst information, SEC filings, earnings estimates, charts and
stock price tracking, online investor presentations, and a detailed schedule
which can automatically remind investors of upcoming events, earnings reports
and meetings with management. This portion of the Web site was designed by
CCBN, an investor relations Web site solutions provider.
In the second quarter 1998, PC Connection said its Internet-sourced net sales
exceeded 7.9%, a 32% sequential increase over the first quarter 1998. The
company also puts out catalogs and telemarketing.