Direct marketer FreeShop.com, Inc. and Promotions.com, Inc. signed a one-year
promotion alliance to feature FreeShop’s free and trial offers on Webstakes.com, the Promotions.com media
property.
The seven-figure deal (specifics were not disclosed) for Promotions.com is
expected to deliver a minimum of 1.5 million new customers for FreeShop, the
companies said.
“This exclusive agreement is a great opportunity for us to bring millions of
new consumers to the FreeShop Network and to reinforce FreeShop’s position as
the leading site for free and trial offers,” said Tim Choate, president and
chief executive officer of FreeShop.com.
FreeShop signed a “Platinum Direct Marketing” package on Webstakes.com, the
site’s most comprehensive sponsorship offering. The package includes
guaranteed
traffic to FreeShop through banners, buttons and text links for FreeShop
offers on Webstakes.com, advertising opportunities in the Webstakes.com
Update, a weekly newsletter that is delivered to more than 1.5 million
Webstakes.com members and
iDIALOG, the permission-based direct marketing technology that generates
leads for marketers. Additionally, FreeShop will be the exclusive sponsor of
the “free and trial offers” tab on each page of Webstakes.com.
The FreeShop Network includes FreeShop.com, featuring free and trial
offers; CatalogSite, offering hundreds of free
catalogs; and
Worldwide Brochures, offering more than 15,000
free
travel brochures.