RightPoint Signs New Customers

Real-time personalized e-marketing company RightPoint Inc. said that BabyCenter.com, Confetti.co.uk, Cooking.com, iVillage’s Astrology.net and ReleaseNow.com have selected RightPoint
to personalize and optimize their customers’ online experience.

RightPoint markets its RightPoint.net Real-Time eMarketing Portal,
BabyCenter.com, Confetti.co.uk, Cooking.com and iVillage’s Astrology.net will
use RightPoint to provide targeted and personalized real-time product
recommendations, promotions and loyalty offers for their Web sites and e-mail

ReleaseNow.com will provide RightPoint’s real-time e-marketing as an optional
service to its hosted e-commerce clients. Financial details were not

RightPoint uses clickstream tracking, patented analytics and real-time
customer profiling to deliver targeted product recommendations, loyalty
offers, and other personalized content for Web visitors.

For e-mail
campaigns, RightPoint determines the optimal
offer for target lists, or creates optimal lists for specific marketing

Call center contacts may also be personalized and optimized to
provide effective telephone-based

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