USCI/Ameritel, Rare Medium to Launch E-commerce Site

USCI Inc. and its subsidiary Ameritel Communications
Inc., a nationwide
cellular services reseller, said that its recently launched Web site will be
expanded to include e-commerce in a partnership with Rare Medium Inc.

USCI/Ameritel and Rare Medium said
they entered into a
letter of intent to form a joint venture to bring to the site online sales,
marketing and customer service for USCI/Ameritel’s national mass market
distribution of wireless services.

Rare Medium is to outsource strategy and provide development expertise
including building, maintaining and operating the site; complete online
marketing support including advertising and promotion on all appropriate
platforms; and Internet portal connectivity. Financial arrangements were not

The Web site, as contemplated, will also provide a ubiquitous IP-based
platform allowing all of Ameritel’s clients and their subscribers to activate
Ameritel cellular services and provide customer service support. The site will
contain background information about USCI/Ameritel, its products, services,
and key contact information; provide an online activation process for
USCI/Ameritel’s wireless subscribers, customer service information, subscriber
billing information, subscriber payment platform and third party product
fulfillment capability.

“We chose Rare
Medium because they are one of the leading experts at extending brands over
the Internet, but more importantly, they provide a complete end-to-end
solution from network integration to design and implementation,” said Bruce
Hahn, chairman and CEO of USCI. “The e-commerce
site will allow USCI/Ameritel to leverage its nationwide coverage and Rare
Medium’s online marketing and promotional experience with the Internet into
new distribution channels for increased growth nationwide.”

USCI in Norcross, GA, through its subsidiaries, is the second largest
nationwide non-facilities based carrier providing cellular services through
mass market and direct response distribution channels. Its subsidiaries
provide wireless coverage and billing to consumers for analog and digital
cellular service, and debit cellular service and paging services.

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