While social networks for consumers, like Facebook and Twitter, are all the rage (Facebook has over 400 million users), enterprises have been slow to adopt or allow their use internally because of privacy and security concerns.
Some companies, including Socialcast and Socialtext, have developed social media services specifically targeted at enterprise customers with security and compliance features built-in.
eCRMGuide reports on the latest offering from Salesforce which adds social media collaborative features to its cloud-based software platform. An early beta version of the new Chatter application was tested by over 5,000 customers leading up to today’s release.
SAN JOSE, Calif.
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Microsoft made Marc Benioff
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s day. The first day of Salesforce.com
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s Cloudforce user conference
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headlined by Benioff, its CEO
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saw Microsoft employees staking out territory in front of the San Jose McEnery Convention Center, where they handed out information on Microsoft Dynamics CRM, its competing on-premises CRM software.
On stage, Benioff laughed off his rival’s efforts outside.
“You know you’ve arrived when Microsoft sends protesters to your show. Or sues you!” he said, referring to a suit filed by Microsoft last month, alleging patent infringement.