The name SAP has been synonymous with enterprise applications for decades. Now SAP executives want their company to be synonymous with databases too. SAP today announced a series of initiatives that will further enable its database efforts, including the in-memory HANA and Sybase database technologies.
At the core of SAP’s HANA database push is the Linux operating system, which is the only operating system on which the in-memory database will run.
A key competitive target for both Sybase and HANA is Oracle. Oracle CEO Larry Ellison recently attacked SAP over its database and cloud stance. Lucas noted that one of the key platforms for SAP has been the Intel Itanium based hardware, which is a platform that Oracle has recently decided to abandon.
“We have a huge number of customers calling us looking for what I would characterize as sanctuary from Oracle Itanium announcement and they want to leverage their Itanium investment,” Steve Lucas, global executive vice president and general manager for Database and Technology at SAP, told <em>InternetNews.com</em>.
Read the full story at EnterpriseAppsToday:
SAP Unveils Ambitious Plans for Database Market
Sean Michael Kerner is a senior editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals Follow him on Twitter @TechJournalist.
