Branching out into European territory, Web security services firm, McAfee.com , today announced the launch of localized versions of its security software for the United Kingdom and Germany with each Web site formatted in the country’s native language.
“The issue of computer security has become a global concern,” says Atri Chatterjee, vice-president, worldwide marketing, McAfee.com.
McAfee says that over 30 percent of its subscriber base comes from outside the US and the move will help the company expand into markets overseas.
“By localizing our services we will further expand our international user base by providing PC users around the world with powerful tools to protect their digital assets,” Chatterjee continues.
The company sees Europe as a potentially lucrative market for its Web-based security services as research undertaken by McAfee in conjunction with BT Homecare, found that only 35 percent of UK computer users adequately protect their systems against cyber crimes.
While Internet intelligence firm NetValue, says that Germany ranks number two in Europe terms of on-line banking usage and also boasts a high broadband penetration.
Both the British and German Web sites offer a managed set of Web-based security services for European consumers and small businesses.
VirusScan Online, McAfee’s Web service that delivers managed virus protection and McAfee.com Personal Firewall that monitors networking activity and filters information exchanged between a PC and the Internet, are the first services to be offered to the two markets.