Beth Cox

AudioBase Inc., a provider of audio-rich media to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communications will begin enhancing their e-mail programs using AudioBase technology. The AudioBase solution lets e-mail marketers send audio to any HTML e-mail user; recipients don’t need to download any software or special browser […]

Media Metrix subsidiary AdRelevance Inc., which tracks where, when, how and how much Web marketers and their competition are advertising online, launched a new service to meet the needs of the consumer goods industry. The new category tracks a range of products by manufacturer (rather than retailer-distributor), including beauty supplies, drugs, toiletries, apparel, books, food, […]

Digital media solutions provider Solbright Inc. delivered Dispatch 3.0, with new capabilities to validate rich media ads before sending campaigns to publishers. Dispatch is an open XML-based online advertising management system for interactive agencies that organizes, administers and automates the online media buying, trafficking and reporting process. With the introduction of rich media testing capabilities, […]

Excite@Home launched the TrueMatch Charter Advertising Program, an online initiative that enables advertisers to deliver rich media advertisements that are precision-targeted to audience profiles. The program is based on “Enliven with TrueMatch” technology from MatchLogic, a subsidiary of Excite@Home. The program will overlay contextual targeting with demographic profile targeting and then serve dynamically assembled rich […]

Affiliate marketing company LinkShare Corp. has been selected by Dell Computer to develop and manage an affiliate marketing program for its Asia Pacific business division. The agreement expands the relationship between Dell and LinkShare that began earlier this year when LinkShare was tapped to build Dell’s U.S.-based affiliate marketing program. LinkShare also manages an affiliate […]

Comet Systems, developers of the Comet Cursor, unveiled the Cometized Banner, a new product for online advertising that automatically serves branded cursors in conjunction with banner advertisements. The company also announced a strategic partnership with ad network 24/7 Media Inc. aimed at increasing banner ad click-through via Cometized Banners. The Cometized Banner packages a traditional […]

Hachette Filipacchi Medias, a unit of Lagardere SCA, acquired an equity interest in online advertising and marketing firm Phase2Media. Hachette Filipacchi said the move is part of a plan to create global advertising and marketing platforms for its numerous publications. Financial specifics were not disclosed. “Hachette Filipacchi Medias’ significant investment in Phase2Media represents a major […]

Petstore.com launched its first national advertising campaign and said it will follow up later this week with a newly designed Web site. The $15 million advertising effort emphasizes Petstore.com’s “understanding of the emotional bond that exists between people and their pets,” the company said. The campaign was created by Black Rocket and includes six television […]

Profile-based marketing company Engage Technologies Inc. and interstitial ad company Unicast are teaming up to create profile driven “Superstitial” rich media advertising. The next generation of Superstitials is being designed to garner higher click-throughs, ad recall, response rates and ROI, the companies said. Based on Engage’s AudienceNet Web-wide profile driven advertising network, and Unicast’s breakthrough […]

ePHONE Telecom Inc. has retained Capital Research Group Inc. as its financial public relations firm. “Capital Research Group exclusively works in financial public relations, representing undervalued and virtually undiscovered companies,” said Robert G. Clarke, chairman and chief executive officer of ePHONE Telecom. “Specializing in small-cap and OTC growth stocks, they have been effective in getting […]

The National Association of College Stores Inc. (NACS), a trade association for the collegiate retailing industry, filed a federal lawsuit against VarsityBooks.com, accusing the college textbook marketer of making false and misleading advertising claims. The suit accuses VarsityBooks of claiming to offer college textbooks at a 40 percent discount when in reality, VarsityBooks offers only […]

Ad network and ad serving technology company Real Media said it landed 59 new advertisers in September and October in categories including automotive, technology, travel, telecommunications, personal finance media and dot coms. During the same period, another 25 advertisers launched campaigns for new products not previously advertised on the Real Media Networks. They include new […]