Beth Cox

NORDSTROM.com, a subsidiary of department store chain Nordstrom Inc., launched its first national advertising campaign to promote NORDSTROMshoes.com. The advertising campaign, with the tag line “Make Room for Shoes,” was developed by Fallon McElligott. The campaign includes TV, print and outdoor advertisements, and will run $15 million for the fourth quarter 1999 alone. Broadcast spots […]

Home shopping network ValueVision International Inc. named Campbell Mithun Esty (CME) as its advertising agency of record to develop a multi-million dollar marketing initiative as the company rebrands itself and its Web site as SnapTV and SnapTV.com. Under the agreement, CME will consult with ValueVision management on strategic branding, business development and marketing direction, and […]

Direct marketing and media firm VentureDirect Worldwide said its online divisions have grown by 500 percent in the first nine months of 1999 compared to the same period last year. VentureDirect currently has four online divisions: Online Media Planning and Buying, Opt-in Email Marketing, the @dVENTURE Network and The Free Forum Network. The Online Media […]

Politics.com Inc. signed an exclusive advertising rep agreement with 24/7 Media Inc. Under the agreement, 24/7 Media will be the exclusive seller of advertising on Politics.com’s Web site, which 24/7 will incorporate into its network of more than 300 high-profile sites that penetrates more than 20 countries and produces in excess of 2.5 billion ad […]

Direct mail marketing company ADVO Inc. and Web coupon and marketing promotion site CoolSavings are teaming up to launch an integrated marketing initiative. The program combines CoolSavings’ targeted Internet marketing services with the reach and targeting capabilities of ADVO’s direct snail mail programs to provide national and local business owners with cost-effective and scaleable targeted […]

DoubleClick Inc. said it signed 88 domestic and 16 international clients for its DART (Dynamic Advertising Reporting and Targeting) technology during the third quarter of 1999. New clients include CDNow, washingtonpost.com, 123Greetings, Upside.com and 365 Corp. DART is powered by 22 data centers in 15 countries, and served more than 17 billion ads in the […]

Interactive agency K2 Design Inc. posted net income for the third quarter of $266,000, compared to a loss for the same period last year of $339,000. Net revenue for the third quarter ending Sept. 30 was $1.24 million, compared to $962,000 for the same period last year. (Net revenue represents gross revenue minus media cost […]

Interactive agency Modem Media Poppe Tyson Inc. posted third quarter net income of $1.31 million, or 12 cents per share, compared to a loss of $1.13 million, or 15 cents a share, in the same period a year earlier. Revenues for the third quarter ending Sept. 30 rose to a record $21.1 million, up from […]

Online loan marketplace LendingTree Inc. selected Mullen as the agency of record for the company’s $50 million national advertising account. Mullen is a $310 million, full-service agency with a reputation for creating, building and repositioning brands off-line and online LendingTree’s national campaign will focus on branding the company as the dominant online lending resource in […]

A new survey of advertisers indicates that while 66 percent of respondents are still spending more on traditional media, 19 percent currently have an even mix and 6 percent are spending more in online marketing than on traditional media. Personal finance Web site Quicken.com informally surveyed companies currently advertising online during its Partner Summits held […]

DoubleClick Inc. said that it has completed its merger with NetGravity Inc. following approval by the stockholders of NetGravity. Under the terms of the merger agreement, holders of NetGravity stock are entitled to receive 0.28 shares of DoubleClick common stock for each share of NetGravity common stock pursuant to a fixed exchange ratio. DoubleClick will […]

2 Guys Who Do Ads Inc. in New York said it has been named the first agency of record for weather insurance operation RainDay.com and said billings are estimated in excess of $3 million. RainDay.com is owned and operated by Worldwide Weather Insurance Agency, weather specialist for major sporting events, such as Major League baseball’s […]