Beth Cox

Online marketing company and ad network 24/7 Media Inc. is offering a millennium sponsorship package called “Win Your Ultimate New Year Resolution” promotion. The exclusive 24/7 Promotions opportunity will enable category-exclusive sponsors to offer prizes that match participants’ affinities and New Year resolutions. The promotion, which will run in 24/7 Media’s Health, Career, Business/Finance and […]

E-mail marketing software company Socketware Inc. and Brightware Inc., a supplier of customer assistance software, formed an alliance to jointly promote each other’s products and deliver an end-to-end e-mail marketing and customer service solution. “This alliance with Brightware gives our customers the opportunity to marry the most advanced e-mail marketing software with the leading e-mail […]

SelfCare.com selected Mediaplex for its online marketing program and will use the company’s mobile Java objects technology MOJO and its alliance with DoubleClick for targeting solutions. The combination of these technologies, including DoubleClick’s DART targeted ad serving technology, will allow SelfCare.com to deliver real-time online advertisements based on historical customer data and marketing objectives. Spending […]

Online ad network Adsmart said that its NetFuerza division, added five new sites recently and now, represents 59 sites totaling 40 million monthly impressions after a year of operation. New sites include: Dominios Brasil, a Brazilian domain redirection site, personalizing URLs for thousands of Brazilian Web sites; ElClick.com, an English and Spanish language community site […]

Market research company Harris Interactive signed an agreement with Olympic Properties of the United States (OPUS) to become the exclusive supplier of market research services. The company will supply research, including Internet research, for the United States Olympic Committee (USOC) and the Salt Lake Organizing Committee (SLOC) through Dec. 31, 2004. Financial terms were not […]

Spanish language retailer Español.com officially launched and said it plans a $10 million advertising campaign targeted at the U.S. Latino market, Puerto Rico and Mexico. The national broadcast, online, outdoor and print campaign, created by Nazca Saatchi & Saatchi, began appearing Oct. 27. As an online retailer created specifically for Spanish-speakers, Español.com is aimed at […]

Precision marketing company Naviant signed a $56 million strategic alliance with eData.com, an Internet-based information technology solutions company. The alliance will allow access to and delivery of Naviant’s High Tech Household (HTHH) File, a database of Internet-enabled households. eData.com will design and implement a customized Internet delivery system for Naviant. eData.com will perform data processing […]

Visto Corp., a provider of personal information and communications services on the Web, launched a new corporate logo and a multi-million dollar national advertising and marketing campaign. The campaign will focus on how visto.com can make the lives of both professionals and wired families easier and more productive. The new campaign is based on the […]

Lycos Inc. launched a network-wide rewards program built in conjunction with Netcentives Inc., a provider of Internet loyalty programs. The strategic program is designed to reward and retain Lycos’ best members, the company said. Financial arrangements between the companies were not disclosed. Lycos Rewards uses a custom-branded currency, called Lycos Points, that visitors can earn […]

AdKnowledge said that 20 marketers and ad agencies have recently join the company’s list of customers, including PlanetRx.com and Agency.com, which selected AdKnowledge as their outbound ad management and data analysis service of choice. Other new customers include Four Points Digital, IntelliMedia, JWT Digital, MaxMedia, Inc., McCann-Erickson/Seattle, Carmichael Lynch, and Cole & Weber. AdKnowledge combines […]

Actress Whoopi Goldberg takes center stage in a multi-faceted advertising campaign developed by Hanft Byrne Raboy & Partners to promote the online gift currency, Flooz. Goldberg has also committed to being a business partner as she stars in the $8 million advertising campaign that launched the week of Oct. 18, the company said. Goldberg will […]

Affiliate marketing company LinkShare Corp. said it has added new merchants to its program and now has more than 400 retailing partners. LinkShare said it recently launched 33 affiliate programs for new merchants that represent a mix of traditional companies such as Brooks Brothers, direct marketers such as L.L. Bean and Lands’ End, and online […]