Beth Cox

MessageMedia Inc., a provider of e-mail-based customer relationship management and direct marketing services, closed on a private placement of approximately 4.095 million shares of its common stock for $41.975 million. Investors include the company’s existing strategic partners, SOFTBANK Venture Capital and Pequot Private Equity Funds, along with

Internet postage company E-Stamp Corp. launched a brand marketing campaign designed to position the company as the Internet postage provider for small office and home office (SOHO) businesses. The company said it intends to spend 65 percent of its IPO earnings ($126 million) on branding, marketing and customer acquisition. The integrated campaign uses national TV […]

Customer Relationship Management (CRM) company SmartHarvest is launching a product called Download Usher that gives companies the ability to brand the download experience, including placement of targeted banner ads during the download. Download Usher’s Web-based interface, OpCenter, also delivers management tools for tracking and analyzing customer profiles generated by Download Usher. Companies can use this […]

DoubleClick Inc. said that Thomson Financial Interactive has joined the DoubleClick Business Network as a Select client. DoubleClick’s Select Network represents premium Web sites in exclusive advertising and sponsorship sales relationships. “Thomson Financial Interactive offers advertisers an opportunity to get their message in front of hundreds of thousands of experienced Internet users each month who […]

Created by TBWA/Chiat/Day New York, the “Are you a Prodigy?” campaign is airing nationwide. The commercials humorously set modern day prodigies Aretha Franklin and Larry Bird in “what if” work environments had they not chosen their respective paths. Reflecting Prodigy’s post-IPO focus on redefining its mission, its image and its business, the spots ask the […]

Internet advertising measurement and intelligent ad tracking firm AdRelevance Inc. launched a free monthly program called AdRelevance Intelligence Reports. The reports “take advantage of current data collected by the company and provide insight into the rapidly changing landscape of online advertising,” the company said. The inaugural report, entitled “Web Advertising Goes Mainstream,” examines recent online […]

Avenue A Inc. said it has been chosen as online media agency of record for online travel service Expedia.com. Avenue A will provide media strategy, media planning, media buying, third-party ad serving, and data collection and analysis for Expedia.com. Billings were not disclosed. “Avenue A has the integration of service and technology necessary to deliver […]

Directory company Switchboard Inc.has been selected by International Newspaper Network (I.N.N.) to provide directory and Internet services to augment the company’s online publishing offerings in small and mid-sized markets. I.N.N.’s “regional print shop in cyberspace” offers technology to help more than 350 newspapers publish news and information on the Internet. Clients include dailies owned by […]

E-commerce operation ShopNow.com Inc. and 24/7 Media launched Click2Buy commerce-enabled banner ads. Click2Buy allows consumers to transact purchases within online banner advertisements, making the banner ads the actual point-of-sale. Visitors are not required to leave the current site. ShopNow.com developed the technology, which will be licensed to 24/7 Media for use across the 24/7 ad […]

Internet messaging services company Mail.com Inc. has acquired TCOM Inc., a software technology development firm, in a cash and stock transaction. TCOM, which specializes in the design of carrier class applications for the telecommunications and computer telephony industries, will expand Mail.com’s technical expertise in delivering Internet messaging services, the company said. Financial specifics were not […]

Comet Systems, developers of the Comet Cursor, has signed separate deals with RealNetworks and MindSpring Enterprises Inc. The cursor-changing plug-in, which recently eclipsed the 10 million unique user mark at its first anniversary, will be bundled with RealNetworks’ RealPlayer, as well as with the new MindSpring Internet Software 4.0. “We are excited to have companies […]

OurHouse.com hired advertising agency Black Rocket to create and execute its new ad campaign. Billings were not disclosed. OurHouse.com, a provider of home improvement products, information and services on the Internet, said its decision was based on Black Rocket’s current work with Internet companies and its understanding of their marketing needs. “It was a simple […]