Beth Cox

Delivery and distribution company Airborne Express has named eyescream interactive as its online advertising agency of record. Billings were not disclosed, but the companies said they will work closely to market Airborne’s extensive express delivery services. Founded more than 50 years ago, Airborne is a full-service transportation and logistics firm. Its Web site offers interactive […]

Real-time e-marketing services provider Cogit.com and R.L. Polk, a supplier of lifestyle and demographic data, established a partnership to provide e-marketing analysis and targeting solutions. Cogit.com now has an exclusive license to use Polk’s TotaList consumer database as part of its RealProfile and RealTarget Internet services, allowing marketers to create more effective promotional programs by […]

Food-oriented Web site operation Epicurious.com will launch a new $10 million advertising campaign on Oct. 29, including for the first time, television commercials. Epicurious is produced by CondeNet Inc., a subsidiary of Advance Internet Inc., which is an affiliate of Advance Publications Inc. CondeNet asked its agency of record, Margeotes/Fertitta + Partners , to communicate […]

Technology and community site network Go2Net Inc. has begun a nationwide marketing and branding campaign focused on college and professional sports stadiums and arenas. Go2Net’s logo and Internet address are appearing prominently on video boards and other locations throughout 13 major college football stadiums. Branding efforts have also been extended to include home games of […]

Internet-based news distribution service Internet Wire launched eight new Internet newswires including food, health, medical, education, government, legal, sports and non-profit organizations. The company said the new targeted wires are designed to extend a company’s reach to media, analysts and consumers, enabling client firms to disseminate their news to a larger audience. “We are branching […]

VNU, the Dutch publishing and information giant, said that along with Normad & Blend Communicatie it will form an enterprise under the name of MediaNet bv, to centralize ad sales for the Dutch Internet sites of VNU. VNU is taking an 80 percent stake in MediaNet bv, while ad agency Normad & Blend Communicatie will […]

Cars.com launched a new television advertising campaign that incorporates humor and pop culture to convey that cars.com is the fast, easy, free way to shop for a new or used vehicle. This is the first television advertising campaign from cars.com, which launched in June of 1998. The television advertising, which will appear in 16 markets […]

Three competitive newspaper publishers in the Chicago metro area have formed a partnership to collaborate on a regional classified advertising Web site that will be powered by InfiNet. The agreement involves Copley Chicago Newspapers, Hollinger International Inc. and Paddock Publications Inc. For tech services, the partners selected InfiNet, an application management and content delivery company […]

Warp 10 Technologies Inc. went live with MediaLot.com, a collaborative project and asset management tool site for creative project professionals. Warp 10 also operates Portfolios.com and adsGallery.com. MediaLot is based on Warp 10’s Digital Asset Management technology, a component of the company’s business-to-business strategy for the creative community. The introductory offerings of MediaLot version 1.0 […]

Advertising sales and marketing company Cybereps arranged an advertising and e-commerce partnership between Future Games Network and Babbage’s Etc. online store, Gamestop.com. The deal will provide FGN’s audience of gamers the opportunity to purchase game software and accessories while online. Financial arrangements were not disclosed. “Cybereps is excited to bring Babbage’s together with Future Games […]

E-commerce company ShopNow.com Inc. said it has added more than 100 first-time advertisers during the past 90 days. New advertising and merchandising partners include eBay, 800.com, GoTo.com, Ashford.com, American Express Travel, Mastercard, Macy’s, Garden.com, Eddie Bauer and IBM Speech. Other clients joining ShopNow.com for the first time include Fossil, Netcentives, KBKids, Lens Express, Corbis, BabyCenter, […]

Phillips Business Information Inc. (PBI) launched PR NEWS’ Online Directory of PR Services. At no cost, directory users are able to select advertising and media relations agencies, find vendors for market research, events planning and crisis communications and explore membership organizations and associations. “PR professionals need a quick, easy and accurate place to find resources […]