Beth Cox

Five U.S cities have reached 50 percent Internet penetration among the adult population, according to Scarborough Research. Washington, D.C. ranks No. 1 with 59.9 percent of the adult population online, followed by San Francisco (56.1 percent); Austin, TX (55.5 percent); Seattle (53.3 percent) and Salt Lake City (50.0 percent). Scarborough said it measured Internet usage […]

Online newspaper network PowerAdz.com said it added more than 100 newspaper affiliates to its network in September. The company, whose affiliates feed the network with local and regional news, classifieds, and other advertising, provides affiliates with a turnkey Internet infrastructure that allows them to launch network Web sites that reach consumers in the “hometown” demographic. […]

Customized e-mail marketing solutions company Socketware Inc. launched Accucast Accelerator, a hosted services version of its current in-house e-mail marketing software, Accucast Enterprise. Socketware now offers the same advanced technology solution to both its outsourced and in-house customers. “With the introduction of Accucast Accelerator, Socketware becomes the only one-stop-shop for companies seeking best-of-breed e-mail marketing […]

DoubleClick Inc. entered an alliance with e-business analysis company Accrue Software Inc. to market and sell jointly an integrated ROI product to online marketers. The partnership will combine advertising data and analysis from DoubleClick’s (DCLK) products with site-specific data analysis and visitor segmentation through Accrue’s (ACRU) products. The solution offers customers an understanding of how […]

24/7 Media Inc.added 13 new Web sites to nine of its content channels in The 24/7 Network. New sites include The Sporting News Online and Golfuniverse.com in the Sports Channel. FreeAgent.com joined 24/7 Media’s Career Channel, as did Prohire.com, a free online employment service. Direct Hit joined the Search Engine Channel. Onelist joined the Community […]

Global banner exchange HyperBanner signed ad deals with the Web portals FirstEntertainment.com, Fifty-Plus.net and the Web site monitoring service @watch. Spending was not disclosed. The company said it will help FirstEntertainment.com, which provides streaming comedy and music, sports information, online shopping and original content programming, expand to more than 30 countries. “This current media buy […]

AdOutlet.com, an online marketplace for the buying and selling of media, added five senior executives to its national sales team and will open some new offices. Scott McCoy was named senior vice president, national sales; Brian J. Quinn was named senior vice president, Internet sales; Timothy J. Derr, becomes vice president, Midwest Region; Sam Ashenofsky […]

Online promotional agency RealTIME Media Inc. received an $8.5 million round of financing from a consortium of firms led by Safeguard Scientifics Inc. Other financing participants include NewSpring Ventures, Ben Franklin/Progress Capital Fund, and Pennsylvania Early Stage Partners. “Safeguard’s commitment to RealTIME Media, Inc. speaks volumes about the power of our business model and our […]

E-commerce operation ShopNow.com launched its first holiday television commercial, entitled “Shopping Mall Santa.” ShopNow.com hired the Seattle office of THINK New Ideas to produce a humorous look at online retailing. Billings were not disclosed. The television spot will appear on A&E, Discovery, CNBC, MSNBC, TNN, TBS, TLC and CNN. “The Shopping Mall Santa spot will […]

Market research firm NFO Worldwide launched InsightExpress, a new Internet company formed to provide real-time consumer input to decision-makers in companies of all sizes. The new company will leverage the worldwide client experience and panel expertise of NFO Worldwide, which says it is North America’s largest and the world’s third largest custom market research company. […]

Online advertising and direct marketing solutions firm L90 added nine new Web site partners to its network: ifilm.com; indiaserver.com; click2asia; kanoodle.com; shoplet.com; homestead.com; thesaurus.com; dictionary.com and westwood.com. L90’s entertainment channel expands with the addition of ifilm, which broadcasts and distributes experimental full-length motion pictures over the Web. L90 intends to establish an international presence with […]

AppNet Inc. was named the new consumer interactive media and marketing agency of record for Sprint’s consumer long distance division. AppNet will develop and execute campaigns designed to acquire new customers. Billings were not disclosed. “AppNet will help us better reach consumers who shop online,” said Daniel Alcazar, assistant vice president of marketing for Sprint’s […]