Beth Cox

Internet agency Quantum Leap Communications, a subsidiary of Leapnet Inc., opened a new Customer Development Group based in San Francisco. The company said the new office is being launched in response to growing demand for expertise in relationship marketing on the Internet. Christopher McCarthy was named managing director of the San Francisco office. “Clients are […]

AdAuction.com said it has auctioned and sold space on Evander Holyfield’s boxing trunks for his fight with Lennox Lewis on Nov. 13 in Las Vegas. The space was sold by IMG for $100,000 and was purchased by CIO Sports Network. The fight will reach an estimated audience of 750 million viewers, in more than 60 […]

Web measurement firm Media Metrix Inc. expanded into the Canadian market through a joint venture with ComQUEST Research, a market and new media research firm, to form Media Metrix Canada. Under the agreement, Media Metrix and ComQUEST Research will combine their resources and expertise to provide an independent, meter-based Internet and digital media audience measurement […]

Internet payment service provider E-Commerce Exchange (ECX) said that Summit Partners, a private equity and venture capital investment firm, has made a $30 million equity investment in the company. This is the first outside investment in E-Commerce Exchange, which said it has been profitable since day one. Summit has previously invested in companies such as […]

Andrea Rose, inventor and owner of a patent for the StyleFitter computer system for personalized fashion shopping, this week filed a patent infringement suit against a variety of companies. The suit, filed in U.S. District Court in New York, named J.C. Penney Co., Lands End Inc., Mattel Inc., owner of The Learning Co., Broderbund Software […]

BPA International and I/PRO (Internet Profiles Corp.), a subsidiary of Engage, signed a strategic agreement that will enable BPA to prepare interactive audits using the I/PRO technology infrastructure. “Through this alliance with I/PRO we are taking the interactive audit space to a new level,” said BPA International President and CEO Glenn J. Hansen. “Customers will […]

Coupon and targeted offer site CoolSavings launched a $15 million off-line advertising campaign featuring the company’s piggy bank logo. The campaign, which kicked off earlier this month with radio advertisements and outdoor in nine major markets across the country, rolls out nationally this week with television spots on NBC network television and cable networks including […]

Internet classified company AdOne launched CWAuctions.com, an auction service in partnership with FairMarket Inc. CWAuctions.com offers AdOne’s nationwide network of newspaper affiliates the ability to increase marketing reach to consumers who conduct searches on a geographical basis, the company said. “We believe that CWAuctions.com will become one of the most popular areas of AdOne’s ClassifiedWarehouse.com […]

The Coalition Against Unsolicited Commercial E-Mail (CAUCE) and e-research company Survey.com have partnered to track spam statistics and provide hard data to legislators and regulatory officials. The first survey marks the beginning of the UCE Research Initiative, an ongoing relationship between CAUCE and Survey.com. The study, conducted by Survey.com’s team of analysts, not surprisingly found […]

Interactive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning and buying company in a cash and stock deal. Financial specifics were not disclosed. The acquisition “significantly enhances” Avenue A’s client base and buying power, the agency said, and allows Avenue A to leverage its proprietary technology across a […]

iExchange.com awarded its multimillion-dollar integrated advertising account to TBWA/Chiat/Day Los Angeles. Billing details were not disclosed. iExchange.com said it chose Chiat/Day because of its reputation for successfully branding companies such as Taco Bell, Energizer, Apple Computer and the ABC Television Network. Chiat/Day has created a guerrilla marketing and branding campaign for iExchange.com that will be […]

Knoll and Company Advertising and Public Relations was named agency of record for expresscopy.com The agency will provide full service, integrated marketing communications support to expresscopy.com’s efforts to market its Internet-based digital printing services. Jeff Muir will serve as account executive. Initially, Knoll and Company said it is working with expresscopy.com to develop media relations, […]