Beth Cox

OgilvyOne Worldwide named Jeannette McClennan, 42, as president of OgilvyInteractive North America. She had been vice president, managing director of Organic New York. McClennan will run the flagship New York office, and report to Carla Hendra, president of OgilvyOne, and Mike Windsor, president of OgilvyInteractive Worldwide. “Jeannette is one of the few tri-lingual leaders in […]

Omnicom Group Inc. acquired a 50 percent equity interest in Critical Mass, an Internet marketing services company headquartered in Calgary, Alberta, Canada, with offices in Chicago and Stockholm, Sweden. Financial specifics were not disclosed. Critical Mass will become an integral component of a newly-formed electronic customer relationship management company, Rapp Digital, which was launched by […]

ISP EarthLink and pay-for-placement search site GoTo.com signed a two-year, $10 million agreement that makes GoTo.com the default search engine on EarthLink’s Web properties. These properties include the ISP’s Personal Start Page (the default launch page for EarthLink members), EarthLink’s Web site and EarthLink’s Finance Center, a personal finance portal. Starting in January 2000, EarthLink […]

Interactive agency and data marketing company Avenue A said that Greg Maffei, chief financial officer of Microsoft, will join its board of directors. Maffei “brings a keen business acumen and unique understanding of the business and financial markets to the table,” said Nick Hanauer, chairman of the Avenue A board. Maffei currently oversees Microsoft’s worldwide […]

The Internet Advertising Bureau (IAB) said its Professional Development Series, an educational workshop for professionals entering the Internet advertising industry and managers seeking current information, will take place in Boston Oct. 21. The one-day workshop offers an overview of the technology, measurement and structure of the online advertising industry along with practical insights into the […]

Ad network DoubleClick Inc. posted a net loss for the third quarter of $5.4 million, or $0.13 per share, compared to a net loss of $4.7 million, or $0.14 per share, for the third quarter of 1998. The company reported system revenues of $60.4 million for the third quarter of 1999, up from system revenues […]

Permission e-mail marketing company yesmail.com signed a partner deal with XOOM.com for e-mail marketing. As a YesMail Network Partner, a portion of XOOM.com’s new membership base will have the opportunity to join the YesMail Network and receive promotional messages from merchants targeted specifically to their personal interests. Financial specifics of the deal were not disclosed. […]

iFreedom.com launched its free Internet access service – backed by advertising but without the distraction of continuous advertising windows. The service is available today in 1,700 U.S. cities, and will be available in 2,800 cities by month’s end., the company said. “iFreedom.com’s model is more like regular TV, where the ads appear only a few […]

Imagery provider Getty Images Inc. signed a marketing alliance with Warp 10 Technologies, a business-to-business Internet resource for the creative community. Warp 10 connects buyers and sellers of marketing, advertising and new media services in an online marketplace. The agreement will provide visitors to Warp 10’s creative sites, www.Portfolios.com, www.adsGallery.com and www.MediaLot.com, with access to […]

internet.com, the E-Business and Internet Technology Network, acquired Internet News Bureau, an online press release distribution service, from Multimedia Marketing Group Inc. Terms of the acquisition were not disclosed. Since 1995, the Internet News Bureau has offered media coverage reaching over 3,000 journalists from major Internet and computer magazines, e-zines, e-mail newsletters, daily newspapers, television […]

IMAKE Software & Services said it has been tapped to construct the next generation advertising system for ad network 247 Media Inc. The new delivery software will serve as the heart of 24/7 Media’s ad serving system and will be known as “24/7 Connect,” the company said. It will include enhanced targeting, user profiling, integrated […]

Outsourced ad management and delivery company AdForce Inc. posted a net loss for the third quarter ending Sept. 30 of $6.46 million, compared to a loss of $3.96 million a year earlier, on higher revenues. Revenues were a record $5.1 million for the third quarter of 1999, up from $1.06 million in the same period […]