Beth Cox

Online multimedia classifieds company BuySellBid.com signed a three-year preferred partner agreement with Clear Channel Communications to be the primary supplier of classifieds on Clear Channel’s radio station Web sites. The agreement will make BuySellBid the vertical partner for online classifieds in the categories of auto, real estate and employment on the Clear Channel sites. Clear […]

E-business marketing and technology company Mediaplex Inc. said it will integrate its real-time online media buying solution with the Ariba Inc. business-to-business e-commerce solution. The integrated application will provide businesses with an automated system for placing, tracking, changing and managing online advertising and expenses by leveraging the approval workflow and Internet order routing capabilities of […]

Internet messaging services company Mail.com Inc. launched a $5 million television advertising campaign for the fourth quarter. The 30-second television spot, developed by Stein Rogan + Partners, runs through Nov. 15 on the NBC, CBS and ABC networks, and several cable networks including CNBC, CNN, Discovery, A&E, Sci-Fi and MSNBC. “Being the first e-mail company […]

Romac International’s online career management and recruiting site kforce.com launched a multimillion dollar advertising initiative that includes the purchase of four spots during Super Bowl XXXIV Jan. 30. The campaign will debut during the Oct. 14 episode of “Friends” on NBC and will include spots on network television, national syndicated radio programs, online advertising and […]

Ad-backed ISP Surfree.com signed with Adsmart, an online advertising network comprising more than 300 Web sites totaling 2.5 billion monthly impressions. Adsmart will sell and negotiate advertising space for the Surfree.com SurfBar, a new interactive tool that allows users to surf the Web for free. Available Dec. 1, the Surfree.com SurfBar is an ad display […]

Interactive agency and marketing technologies company IN2 has won two new accounts as agency of record: Furniture.com and CVS.com. CVS acquired SOMA.com this year to form the new site. CVS was formerly a client of Avenue A. Both accounts will have billings in the multiple millions, the agency said, although billing specifics were not disclosed. […]

A new industry report concludes that larger firms have an advantage over smaller firms when it comes to personal service to consumers via software applications. Accelerating1to1, a spin-off of the Peppers and Rogers Group, released its debut report on advanced software that enables one-to-one relationships with customers and business partners. “For the first time,” said […]

Cost-per-click ad network ValueClick Inc. filed a registration statement with the Securities and Exchange Commission for an initial public offering that could raise up to $57.6 million. All shares will be offered by ValueClick. The network charges advertisers only when a consumer clicks on a banner ad. Its principal clients include direct marketing and electronic […]

WiseAds New Media Inc. has launched an e-commerce advertising network to link branded e-commerce sites with targeted advertisers looking to reach qualified buyers. WiseAds said it has already established partnerships with 15 e-tailing sites including BUY.com, Epinions.com, Fashionmall.com, uBid.com and PCFlowers.com. “Our niche network offers advertisers the ability to more effectively reach an active buying […]

Online advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced version of its proprietary ad tracking and serving technology. adMonitor 4.0 is a Web-based solution featuring real-time reporting, customizable delivery of reports, real-time campaign optimization and inventory management, as well as online consumer profiling and targeting capabilities. The architecture supports customized tracking […]

Concierge.com, a new leisure-travel site launched by Conde Nast, an affiliate of Advance Publications, plans a $5 million national print and broadcast marketing campaign this fall. AT&T, Delta Air Lines and LookSmart are among major advertisers supporting the debut of the site, which is the exclusive home of Conde Nast Traveler magazine on the Web, […]

eCommercial.com Inc. said it has closed on a $10.5 million private placement from a group of investors led by the Internet and technology investment subsidiary of Onex Corp. Onex will provide growth expertise, a strong presence in the Wall Street community, and direction to create new market opportunities, eCommercial said. “eCommercial.com has a strong management […]