Beth Cox

Search and commerce operation AltaVista has selected Engage Technologies Inc. to provide enhanced profile-driven online advertising technology and services. AltaVista and Engage are both majority-owned operating companies of CMGI Inc. AltaVista will deploy Engage’s ProfileServer, an application-independent profiling platform that generates and delivers individual profiles of Web visitors in real time, allowing sites to deliver […]

Hispanic ad agency GarciaLKS has signed an agreement to handle general marketing and Spanish-language advertising for Internet auction start-up Orbis Online. The estimated $3 million to $5 million dollar account adds to the agency’s roster that already includes bilingual tech-oriented clients such as Quepasa!com and The Health Network. When it launches in November, privately funded […]

Broadscape.com Inc. said it plans to build an electronic marketing network based on the complimentary distribution of 19-inch color computer monitors that operate with Broadscape’s proprietary “always on top” ad messaging software when users are online. When off-line, the messaging frame is inactive allowing complete use of the monitor’s screen, the company said. MyWay.com, a […]

The new CBS-backed destination and cash giveaway portal iWon.com launched at $40 million-plus advertising campaign, created by Berlin Cameron & Partners. The television and radio campaign will run through April 17, 2000. The tag line is “Why wouldn’t you?.” iWon.com is giving away $10,000 every day, $1 million every month and $10 million on Tax […]

Newspaper site Washingtonpost.com launched a six-month, $6 million campaign that includes radio, television, outdoor, print and online advertising with a particularly heavy emphasis in the fourth quarter of this year. Developed by ADWORKS, the campaign introduces a new brand identity for the Web site affiliated with The Washington Post newspaper. It moves washingtonpost.com from its […]

Online advertising and promotional firm The Premium Network in San Francisco has opened its East Coast offices on Wall Street. The New York City office brings all the offerings of its West Coast network to its East Coast clients, the company said. “Sixty percent of our online clients are here in New York, so we’ll […]

SFM Media has assumed media planning and buying responsibilities for LifeMinders.com Inc., which operates a consumer e-mail reminder service for more than four million members. The initial campaign, with gross billings approximating $6 million, will begin in early October and target radio in six major markets, including New York. Franklin & Burling Advertising is the […]

Online toy store start-up KBkids.com launched a $43 million advertising campaign that includes national television, print, out-of-home and in-store promotions. KBkids.com is a joint venture between Consolidated Stores Corp., operator of the 1,300-store bricks and mortar K*B Toys chain, and BrainPlay.com. The initial television campaign consists of several spots that include five-second vendor tags that […]

Zona Financiera, an online source for financial information and services in Latin America, launched a $4 million advertising campaign targeted at Latin America and the United States. The broadcast and print campaigns, created by McCann-Erickson Worldwide, reinforces Zona Financiera’s brand as the largest and premier provider of online financial services and information for Latin America, […]

Online advertising spending in Latin America will reach $51 million this year and jump to $1.6 billion by 2004, outpacing the global growth rate, according to an Argentine Internet consultant. The lion’s share will go to Brazil with $30 million and Mexico with $11 million — with Argentina a distant third at $2.5 million, Alejandro […]

Permission e-mail marketing company yesmail.com added four new partners to its network — HearMe, MessageMates.com, JobsOnline and AnyDay.com. “The rapid rate at which YesMail is adding network partners indicates a growing recognition by Internet companies of the opportunity that permission e-mail in general, and YesMail in particular, provides,” said Dave Tolmie, CEO of yesmail.com. HearMe, […]

Furniture.com introduced George the cat, “the world’s toughest furniture critic,” as the icon of a $20 million integrated national branding campaign. The campaign includes national network and cable television, radio, magazine, newspaper and online advertising, supported by direct communications and promotional activities. The advertisements spotlight George in a series of one-on-one interviews as being so […]