Beth Cox

Sephora, a Paris-based beauty and cosmetics retail group, has launched its first-ever U.S. advertising campaign, coinciding with the Oct. 14 opening of its flagship store at Rockefeller Center in New York City and the launch of its Web site. The campaign, designed by DDB New York, uses a series of elegant Rorschach-type inkblot images in […]

The Consumer Financial Network, a subsidiary of iXL Enterprises, launched the first national advertising campaign for the company’s new financial services Web site, YouDecide.com. The $10 million campaign, developed by DMW Worldwide and iXL Inc., will promote the consumer-oriented site as a place to evaluate and purchase financial products and services. The campaign will run […]

Ursus Telecom Corp. signed a marketing agreement with Latin America’s Universo Online (UOL) portal site to promote its theStream.com on the UOL home page. UOL will feature theStream.com exclusively for the sale of Voice Over Internet Protocol (VOIP) through theStream’s Internet Phone Booth, the browser based PC-to-Phone service offered by Ursus Telecom. Spending was not […]

EMAP Online formed a partnership with Cybuy, a new NatWest e-commerce subsidiary, to offer transaction-enabled advertising to its online advertisers. Cybuy banner technology enables consumers to buy without ever leaving the current Web page. Financial arrangements between the companies were not disclosed. Visitors who click on targeted Cybuy banners will be shown an offer screen, […]

OurHouse.com, a provider of home improvement products, information and services, said it will launch a co-marketing campaign with Ace Hardware. OurHouse.com said it will spend $40 million over the next 13 months coupled with Ace Hardware’s $70 million per year. Agency and campaign details were not disclosed. OurHouse.com formed the partnership with Ace Hardware to […]

American’s third-largest retailer, Kmart, reportedly is negotiating a venture capital deal in the $50 million range to help the company create a new Internet strategy. Sources familiar with the deal were quoted by Business Week as saying that financial backing for a new and improved Kmart.com will come from venture-capital firm Softbank Technology Ventures. The […]

Will they or won’t they? The markets thinks they may, sending shares of 24/7 Media Inc.up sharply after reports that it is in negotiations to be acquired by rival ad network DoubleClick Inc. Shares of 24/7 closed Friday up 6 7/8 to 47 3/8 in trading of 3.2 million shares, five times its three-month daily […]

Lexmark International launched its first global campaign to highlight the advantages of its Z Series printers, calling them “the highest resolution inkjet printers in the world.” The multimedia campaign will run in the U.S., Canada, Europe and several markets in Latin America through a combination of television, radio, and consumer and business print. The U.S. […]

Hewlett-Packard has launched an integrated advertising campaign to promote the “True to the original” photo-printing capabilities of its recently announced HP DeskJet 970C and HP PhotoSmart P1000 series inkjet printers. The campaign was created by Goodby Silverstein and Partners. Spending was not disclosed. The campaign, which will include print, online and outdoor advertising, will tie […]

McCann-Erickson Europe reportedly has been assigned the 2000 launch of Microsoft’s largest-ever pan-regional advertising campaign. Microsoft EMEA (Europe, Middle East and Africa) plans a $50 million regional advertising campaign to promote Microsoft business solution products and target business customers with print, television, and online media components, according to Adweek. “We’re very excited to extend our […]

ActFit.com Inc. selected Edelman Public Relations to work with the company’s in-house marketing team in promoting ActFit.com’s new vertical portal Web site. ActFit.com connects consumers to a source of information, products and services for pursuing an active lifestyle, including fitness, health and sports. The portal was launched on Oct. 4 “The Edelman technology practice distinguished […]

AdForum’s Agency Preview, a global database of advertising agencies and their creative work, launched an archive of TV commercials. Visitors can now look at more than 140 commercials via streaming media, the company said. Almost 150 print executions are also viewable in JPEG format. The spots and ads were submitted by more than 50 agencies […]