Beth Cox

Digital agency Ant Farm Interactive has been selected as the interactive agency of record for idealab! company MyHome.com, an online shopping destination for home dicor and design products. Ant Farm Interactive will manage online media planning and buying, interactive creative services, online branding, and on-going data analysis and reporting for MyHome.com, as well as provide […]

Loyalty e-mail company Roving Software Inc. released Constant ContactT 2.0, a packaged application aimed at driving repeat sales for e-commerce merchants by automating personalized, targeted e-mail communications with customers. The product is aimed at small and medium companies. “With the escalating costs of customer acquisition, a merchant’s success depends on its ability to drive repeat […]

Telebyte Inc. a provider of data communications connectivity solutions, launched DeliverNextDay.com, an Internet-based business-to-business express fulfillment system. A button added to a supplier’s Web site links the customer to Deliver Next Day.com, where the customer can place and track orders online anytime, the company said. Orders placed Monday through Friday by midnight (Central Time) are […]

Content delivery solution company Sandpiper Networks Inc. announced partnerships with five Internet firms to develop new services for its Content Delivery Network: ABC Interactive, Microsoft Corp., Real Media, RealNetworks and Vignette. Using Sandpiper’s new application program interface (API), Real Media’s Open AdStream ad server product can be integrated with Footprint, Sandpiper’s Content Delivery Network (CDN). […]

Digital marketing agency SF Interactive has partnered with Action Point, a San Francisco Department of Health program serving HIV-positive people, on a pro bono project. SF Interactive has created an Internet-based pager reminder system called the “Action Point Pager Log System — APPLS” for patients who need assistance adhering to medication schedules. Action Point is […]

The Spam Recycling Center (SRC), the consumer assistance Web site sponsored by a coalition of anti-spam advocates, issued a “Spam/Scam Alert” for America Online subscribers. The alert was issued after a number of spam messages designed to capture AOL subscriber names and passwords were reported to the SRC by AOL subscribers. The spam e-mails offer […]

Online games and entertainment company Uproar Ltd. named AdForce Inc. as its exclusive online ad service provider. Under the agreement, AdForce will be responsible for managing Uproar.com’s online ad service, including media planning, campaign scheduling, inventory management, targeting, ad delivery, reporting, transactions, auditing and accounting and data analysis. Financial details were not disclosed. “As Uproar.com […]

Just acquired by CBS, sweepstakes and portal site iWon.com plans a $40 million-plus advertising campaign running from Oct. 11 through April 17, 2000. The campaign is to be comprised of television commercials and radio spots, all of which feature the tagline “why wouldn’t you?” The advertisements will air on network television, as well as spot […]

Interstitial ad technology company Net-mercial.com delivered its flagship product, Audio/Video Net-mercials. Audio/Video Net-mercials are fast-loading transitional online advertising solutions that allow consumer interactivity with ads without the need for plug-ins, the company said. Occupying the interstitial and intrastitial spaces that occur as a Web page loads, Audio/Video Net-mercials use streaming technology that allows ads to […]

Internet development and advertising agency Quantum Leap Communications Inc. said it has been retained by Wal-Mart Stores Inc. to work on a significant e-commerce development project involving travel services. Quantum Leap has also been retained by SAMS Club, a subsidiary of Wal-Mart, as the lead developer and strategic consultant for the company’s e-commerce Web site. […]

Interactive ad giants DoubleClick Inc. and 24/7 Media are reportedly considering a $1.5 billion merger. The Silicon Alley Reporter reported that DoubleClick CEO Kevin O’Connor and 24/7 Media brass “reportedly have been holed up in a hotel for over a week discussing terms for the deal.” The SAR quoted sources as saying that DoubleClick, which […]

Beauty products, trends and advice site beautyscene.com launch the first phase of a $20 million national online and off-line advertising campaign. The ads were conceptualized by frierson mee + kraft and photographed by fashion and beauty photographer Patrick Demarchelier, who also sits on beautyscene.com’s editorial board. Demarchelier is the photographer who has been responsible for […]