Beth Cox

Online toy retailer KBkids.com selected Lot21 Interactive Advertising as its first interactive agency of record. KBkids.com, which competes with eToys and Toysrus.com, displays exclusive toy offerings, a line of original collectibles, games, software music and videos. Lot21 will manage all online brand, creative, media and promotion strategy for KBKids.com. Billings were not disclosed. “KBkids.com’s strength […]

OgilvyOne Worldwide formed a strategic alliance with Digital Archaeology, a privately held software company that provides Web-based analytic applications and tools to access customer data and identify behavior. Digital Archaeology’s apps cover multiple customer touch points, including e-commerce and traditional bricks and mortar channels. OgilvyOne Worldwide said it would utilize Digital Archaeology products to integrate […]

Modem Media acquired MEX Multimedia Experts GmbH, a German developer of interactive business solutions, for about $5.4 million in cash and common stock. MEX will operate as Modem Media MEX, and will be integrated with Modem Media’s overall European organization. Digital communication agency MEX has a client roster that includes Mercedes-Benz, Braun, Allianz, Siemens and […]

Internet classifieds company AdOne named Anthony Manson as executive vice president of marketing and general manager of ClassifiedWarehouse.com, AdOne’s consumer classifieds Web site. Manson will oversee all aspects of the company’s marketing efforts. Manson joins AdOne from Young & Rubicam’s interactive marketing unit, Brand Dialogue, a division he founded six years ago and where he […]

Online sweepstakes promotions company Webstakes.com signed a one-year contract allowing high-speed online service Road Runner to use Webstakes.com’s iDIALOG technology to provide multimedia promotions to subscribers. Webstakes.com said it will use its technology and promotion solutions to help Road Runner attract new consumers, increase retention and add “stickiness” to the Web site. Financial arrangements were […]

Socketware Inc. said that European airline carrier Swissair has licensed Accucast as its outbound e-mail marketing and messaging solution. Swissair is Socketware’s initial international customer. The airline will use Accucast for the first time this week to introduce and promote its revamped Web site to its European customer base. Financial arrangements between the companies were […]

Online marketing and loyalty company FreeRide Media signed a partner deal with Internet grocer NetGrocer. FreeRide will work with NetGrocer in the company’s efforts to attract and retain customers through the FreeRide loyalty and marketing program. Financial arrangements were not disclosed. “With millions of shopping sites available to consumers, online retailers need rewards programs to […]

Web measurement firm Media Metrix signed a definitive agreement to acquire AdRelevance, a provider of advertising measurement and intelligent agent ad tracking technology, in a deal valued at up to $65.7 million. The acquisition is a stock-for-stock transaction valued at approximately $59.4 million, with additional shares of Media Metrix (MMXI) common stock having a value […]

The heaviest users of the Web are also avid consumers of traditional media — listening to radio and watching television as they point their browsers to e-commerce, informational sites and recreational sites, says a new study. The latest Pathfinder Study released by Arbitron NewMedia found that the time heavy Web users spend with TV, radio, […]

TeamOne Advertising launched a series of ads for eNutrition, an e-tail resource for health and nutritional products and information. The ads urge health-conscious individuals to poke fun at their fitness foibles and commit to healthy living by visiting eNutrition.com. The $10 million ad campaign, which was launched with a series of online banner ads, tested […]

Media network Salon.com signed an exclusive year-long advertising sponsorship agreement with global information technology services leader EDS. Under the agreement, EDS has become the exclusive sponsor of “View From the Top,” a new weekly Salon.com series that will feature interviews with CEOs, CIOs and CTOs at the technology vanguard. As part of the sponsorship package, […]

Warp 10 Technologies Inc. said it has partnered with Excite@Home to provide content and services to Excite@Home’s newly launched business service, @Work.com. Warp 10 will provide content from its web sites Portfolios.com, adsGallery.com and MediaLot.com for @Work.com, as well as Warp 10’s co-branded Advertising and Marketing channel. Financial arrangements were not disclosed. Warp 10 will […]