Beth Cox

Global banner exchange HyperBanner named Beyond Interactive as its interactive advertising agency. Beyond Interactive will assist HyperBanner in launching a direct response and online brand awareness building advertising campaign. Billings were not disclosed. HyperBanner provides small to medium-sized businesses with a suite of tools for promoting, advertising and e-commerce enabling their online businesses. Beyond Interactive […]

Ad network Flycast Communications Corp., soon to be acquired by CMGI Inc., reported a loss attributable to common stockholders for the third quarter of $7.8 million, or $0.57 per diluted share. That compares to a loss of $2.49 million or $1.75 per share in the same period a year ago. On a pro forma basis, […]

Real Media, Cyber Dialogue Launch Audience Management System Ad network and serving company Real Media said it is working with customer relationship management firm Cyber Dialogue to implement an Audience Management System for the sale of targeted advertising. The Real Media Audience Management System will integrate the company’s ad server software, Open Adstream, with Cyber […]

Excite@Home launched a print advertising campaign designed to articulate the company’s online marketing and media services to advertisers, agencies and Web publishers. The new campaign, “Truths in Web Advertising,” will run in advertising trade publications and business publications from October through December. Spending was not disclosed. The campaign, created by BigMouth Advertising, seeks “to clarify […]

Online ad delivery company AdForce Inc. and ad network Flycast Communications established a partnership through which Web publishers can leverage AdForce’s ad serving technology via The Flycast Network. AdForce will become the exclusive provider of ad management and delivery services for all participating Web sites in the Flycast network, which claims more than 25 million […]

Internet media and data marketing company Avenue A Inc. launched Precision E-mail, a complete service for planning and executing opt-in e-mail marketing campaigns targeted to reach specific consumer segments. With this new offering, Avenue A said it can integrate response and profile data from Internet advertising and e-mail marketing campaigns to optimize the overall performance […]

Internet Profiles Corp. (I/PRO), a subsidiary of profile marketing company Engage, launched Velocity, a service that provides customers with the ability to monitor the speed and performance of their sites from their end-users’ perspective. The service ensures third-party accountability solves Web-related business/technical challenges and provide a positive Web experience for end-users, the company said. “Our […]

Beyond-the-banner online advertising solutions firm L90 launched L90Link, a new customer acquisition-based marketing platform aimed at capitalizing on viral marketing. L90Link is a tool designed to provide rapid customer adoption through word-of-mouth networks that expand both organically and exponentially, the company said. The program drives customer acquisition through built-in hooks and promotional offers that provide […]

Internet advertising and e-commerce technology provider BlueStreak.com launched RichMail, an extension of its E*Banner and On-The-Fly offerings to the e-mail marketing universe. The application allows merchants and agencies to capitalize on rich media and transactions in their e-mail campaigns, pushing personalized, interactive offers directly to the user’s desktop. Recipients can evaluate offers and complete transactions […]

24/7 Media Inc. said it is implementing “24/7 Connect,” its next generation online ad delivery and management system. The company said that 24/7 Connect integrates an advanced ad delivery engine with a suite of campaign management and targeting tools. 24/7 Media also said it has received a “Notice of Allowance” for a patent on the […]

A new industry report from AdKnowledge says that that within 90 days of showing an online ad, fully 48.6 percent of the sales or leads generated by a campaign came from repeat visits, above and beyond the initial visit. The company’s third quarter Online Advertising Report (OAR) “validates the need for online marketers to track […]

Web3000.com, a provider of online advertising products, services and technologies, launched the Web3000 Ad Network. “The Web3000 Ad Network allows our advertising clients to target the most sophisticated Internet consumer,” said Gene Kavner, chief executive officer of Web3000.com. “Users of Internet software products that are part of our ad network have generally been on the […]