Beth Cox

Permission based e-mail marketing company yesmail.com said that four new partners have joined the YesMail Permission Email Network: IDG’s TipWorld, Homestead.com, Colleges.com and Net Nanny Software. The YesMail Network consists of more than 60 partners and provides e-commerce companies access to millions of consumers who have given their permission to receive promotional messages targeted to […]

1stUp.com, a provider of free, ad-supported Internet access solutions, and online ad network Adsmart said that that Adsmart has become 1stUp.com’s preferred advertising network. Adsmart is a majority-owned operating company of CMGI Inc., which is in the process of acquiring 1stUp.com. Under the agreement, Adsmart will also serve sell advertisements for future ad-supported free Internet […]

asher&partners signed WireBreak Entertainment and will create and implement a multi-media marketing and advertising campaign for the newly launched digital entertainment network. WireBreak describes itself as an “attitude-infused, irreverent site featuring original programming with interactivity at its core.” asher&partners will create and place major market print, television and radio spots strategically targeted to the 18-34 […]

Investing site SmartMoney.com launched a $15 million integrated campaign using a humorous approach to promoting the site’s information and financial management tools. Created by Dimassimo with media planning and placement by KDM, the campaign tag-line is: “You’re Ready.” The 18-month integrated campaign includes television, radio, print and online. “Our ad campaign underscores the transformation and […]

24/7 Media Inc.is teaming up with syndicated content provider iSyndicate to offer a new model of sponsored syndicated content. The companies will pay Web sites to carry content packages focused on topical events throughout the year, such as the Super Bowl or Valentine’s Day. The packages will come with pre-sold advertising. This agreement allows Web […]

Marketing communications management consulting firm Pile and Company launched MarcomAvenue.com as a business-to-business destination for marketers, agencies and the media. MarcomAvenue provides services, tools and information for marketing communications professionals. Partnerships include RealNetworks, MediaMap.com, Individual.com, mediapassage.com and TSCentral as well as original editorial content. “The vision is that MarcomAvenue will become the ‘right-hand site’ for […]

AdTraffickers.com launched as a new service to online publishers, aimed at handling all of the back-office duties of advertising: posting creative, report generation and inventory management. AdTraffickers.com said it concentrates on the “sell-side” and works primarily with online publishers. The traffic departments of the buy side will interact with AdTraffickers.com and with people who are […]

Generation Y site provider iTurf Inc. signed with Phase2Media as an online advertising partner for the iTurf Network. Under the terms of the agreement, Phase2Media will represent the iTurf Network to marketers and advertisers looking to target Generation Y. The iTurf Network features Web sites such as gURL.com, OnTap.com and dELiAs.com. Phase2Media will work with […]

Consumer savings site dash.com has awarded its estimated $10 million to $15 million account to DiNoto Lee after a two-month review that included four other agencies. DiNoto will handle overall brand development, off-line advertising and media, and online advertising and media. dash.com, whose online browser companion helps consumers save money when they shop on the […]

ChooseYourMail.com president and Spam Recycling Center (SRC) founder Ian Oxman delivered one million spams to Congressman Gary Miller, sponsor of the “Can Spam Act.” Miller will deliver those spams to a representative of the Federal Trade Commission during a congressional hearing. The focus of the press conference Tuesday as the flood of pornographic spam hitting […]

Cost-per-click ad network ValueClick said it is now serving more than one billion impressions a month. ValueClick provides a performance-based Internet advertising solution in which an advertiser only pays when an Internet user clicks on its banner advertisement. In October 1999, the company said it saw a growth rate of more than 35 percent, compared […]

Buyer and seller connection site Respond.com launched a multi-million dollar national advertising campaign, kicked off with radio spots featuring comedian Paula Poundstone and print advertisements. With separate sets of advertisements for buyers and sellers, the advertising campaign informs buyers that Respond.com is a new and effective way to find products and services on the Web. […]