Beth Cox

Web currency company beenz.com inc. said it completed a $30.5 million third round of private funding through an additional $10.5 million investment, in the form of convertible preferred stock, led by Patricof & Co. Ventures and Apax Partners & Co. Ventures Ltd. The companies said the funds will go toward growth and expansion, marketing and […]

The Direct Marketing Association is recommending that online companies notify visitors to their Web sites of third-party ad servers that collect information as a result of visitor interaction with the site. The DMA, pitching its recommendations Monday at a public workshop about online profiling, said Web sites should identify their ad servers and provide a […]

Greenstone Roberts Advertising and Invision.com Inc. formed a strategic marketing partnership. Greenstone Roberts has a 27-year history as an ad agency with national and local accounts. Invision is a full-service Web designer and Internet Service Provider. Invision will provide design, programming, e-commerce and database work, hosting, online marketing and ongoing maintenance, the companies said. Greenstone […]

Oxygen Media has launched a national advertising campaign that includes spot broadcast television, billboards, bus shelters, Internet banner ads and a Super Bowl buy. The campaign, created by Mullen Advertising, features tongue-in-cheek headlines such as, “First on the Lifeboats,” “No Back Hair,” “Baby’s First Word: Mama” and “Multi-tasking” followed by the tagline: “Another Great Reason […]

Online party supply company Great Entertaining Inc. began a $10 million integrated marketing campaign to drive consumers to its new Web site. The campaign, which runs through June, combines television, consumer magazines, newspapers, online and direct mail advertising. It consists of a series of ads targeted at women that carry a direct response mechanism, enabling […]

Opt-in email marketing company NetCreations Inc. signed an exclusive two-year agreement with ICQ Inc. to build opt-in e-mail address lists of interested ICQ users who choose to receive targeted messages about products and services of interest. Internet instant messaging company ICQ, an America Online brand, claims more than 45 million registered users. Financial arrangements between […]

Amazing Media Inc., which operates a real-time, automatic transactional advertising system, said it has acquired ADSDAQ Corp., a 4,000 site advertising network. ADSDAQ Founder Joe Bartling was named Amazing Media’s vice president for Network Properties. Financial terms were not disclosed. “This gives us critical mass for the Amazing Media network, the final component of our […]

Salon.com said that GAVELNET.com, a Web-based fine art and premium collectibles auction house, has signed an advertising and exclusive placement deal on the Salon.com network. The agreement includes advertising, editorial content and co-sponsorship of events, both online and off-line. Financial specifics were not disclosed. Salon.com users will be able to register for and participate in […]

Online insurance quotes and sales company QuoteToday.com signed a deal to launch an advertising campaign on DoubleClick’s network of premium brand sites. “Our relationship with DoubleClick places us in a new category of expanded reach as we build our online presence,” said Frank Reiland, president and chief executive officer of QuoteToday.com. “The more consumers understand […]

The Internet Advertising Bureau (IAB) said that Lot21 has been named “Agency of the Year.” The award recognizes creativity in the use of online advertising. The prestigious award was presented at the IAB membership luncheon at the @d:tech New York digital marketing conference. Earlier this year, at its West Coast membership meeting, the IAB recognized […]

Warp 10 Technologies Inc. launched a business-to-business destination, BrandEra.com, an online marketplace and collaborative workspace for the creative, advertising and marketing communities. Capitalizing on Warp 10’s Portfolios.com, adsGallery.com and MediaLot.com, BrandEra.com is brings together the marketing communications industry into a single cohesive environment that helps people find one another, work together and conduct business, the […]

Sabela Media signed a deal with health and fitness network Netpulse Communications Inc. to serve, track and analyze advertising campaigns Sabela’s technology will become an integral part of Netpulse’s offerings for advertisers. Financial arrangements were not disclosed. “We were looking for a one-source provider that could maximize our ad campaign delivery and reporting capabilities,” said […]