Beth Cox

Eisnor Interactive Inc., an off-line promotions and guerrilla marketing agency for online brands, signed auto sales site carOrder.com and Beer.com as clients. Billings were not disclosed. Eisnor Interactive said it will work with these companies to develop strategic media promotional campaigns that will reinforce their brands. “Internet companies want an agency that will understand how […]

Natural language search engine Ask Jeeves launched a marketing program in the produce department of supermarkets across the country. Grocery shoppers who are buying apples for an afternoon snack or their child’s lunch are likely to find apples bearing Ask Jeeves stickers featuring questions such as “Why is New York called the Big Apple?” and […]

Internet promotion solutions company Webstakes launched Winner Wonderland on its site, a new holiday shopping initiative for Internet retailers Amazon.com, CDNow, eCOST.com, GiftCertificates.com and KBkids.com. Winner Wonderland is powered by Webstakes’ iDIALOG technology and services, and features the company’s new Instant Win promotion solution, to help retailers acquire new customers and drive sales. The various […]

Adauction.com said it has retained the services of executive search firm Heidrick & Struggles and its media services partner Stephen Unger to conduct a national search for a new chief executive officer for the company. Current chief executive officer Chris Redlitz will continue directing the affairs of the company during the search. “Adauction.com has grown […]

MyPoints.com Inc., a provider of Internet direct marketing, loyalty and incentive solutions, signed an agreement to provide Sprint with Internet direct marketing and loyalty services. Under the marketing agreement, Sprint will be the exclusive residential long-distance service offered through the MyPoints program. Financial arrangements were not disclosed. Sprint will use MyPoints.com’s rewarded direct marketing service, […]

24/7 Europe, a subsidiary of 24/7 Media, said that its German subsidiary, 24/7 Deutschland has added offices in Duesseldorf and Frankfurt to bolster its existing outlet in Hamburg. Managing director Lars Kirschke, based in the Duesseldorf head office, is leading the expansion and staff recruitment drive for the region. The offices will provide online advertising, […]

CGN Marketing & Creative Services has been named agency of record for BroadVision Inc., a supplier of one-to-one e-business applications. Annual billings are estimated between $3 million and $5 million. BroadVision allows businesses to tailor Internet, intranet and extranet site content to the needs and interests of individual users by personalizing each interaction on a […]

Employment site jobs.com Inc. named McKinney & Silver as its advertising agency of record for a $15 million to $20 million advertising campaign, aimed at creating a national brand for the online recruitment company. “We chose McKinney & Silver because its outstanding strategic insight and creative ideas will help us become the preferred brand in […]

Expanding its off-line marketing campaign, Styleclick.com Inc., operator of a network of style related e-commerce sites, began a radio advertising strategy created to drive traffic to its flagship Web site. The broadcast campaign, which consists of a variety of commercials, is airing during prime commuter drive times in major U.S. markets including New York, Miami, […]

Community site operation theglobe.com launched a $27 million advertising campaign designed to promote its brand and key services, including its online clubs. The commercials will air on network and cable television in New York through the week of Dec. 20 on shows like Dawson’s Creek, 20/20 and Ally McBeal. Empowerment through a network of e-mail […]

Consumer automotive Internet service Autoweb.com launched its first nationally broadcast advertising campaign, a $12 million effort created by the San Francisco office of Lowe, Lintas and Partners, Autoweb.com’s agency of record. Ads will be broadcast on network and cable television through mid-next year. The commercials humorously dramatize what can be the most frustrating aspects of […]

Online gift service SEND.COM launched a $20 million advertising campaign featuring “The Giver” persona. SEND.COM said it has expanded on a proven radio campaign with humorous character-based ads that represent the service. The broadcast campaign will cover radio and television programming in 13 major U.S. markets during an eight-week period. The TV ads will be […]