Beth Cox

Real-time personalization company Net Perceptions and e-business marketing and technology company Mediaplex Inc. said they are teaming up to improve ROI on both Web site personalization spending and online advertising dollars. Harnessing Net Perceptions’ collaborative-filtering capabilities and Mediaplex’s ad-serving technology linked to an advertiser’s enterprise data, mutual clients of Net Perceptions and Mediaplex can now […]

Globalization services company eTranslate named Scheyer/SF as its agency of record and will launch a $3 million national business-to-business ad campaign beginning in mid-November. The ad campaign, using industry trades, business-based weeklies and radio, will promote eTranslate’s standards for globalizing Web sites as well as its proprietary technology. eTranslate will become a vital partner to […]

Interactive agency and site development firm Organic Inc. said it will open an office in Singapore to serve the Asia Pacific region. Organic said it decided to establish its regional base in Singapore to take advantage of the country’s excellent physical infrastructure and strong government support. “The government’s push to develop Singapore as Internet hub […]

Gallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signed with AdForce Inc. for scheduling, targeting, delivery, tracking, reporting, auditing and billing its online advertising. VBN said it is the largest Internet advertising network in Canada, aggregating over 200 Web sites. “AdForce has the most reliable online ad delivery technology […]

International Brands Inc., operator of WorldBestBuy.com, said it is about to launch the online mall with a banner campaign on Yahoo! and another 3,500 Web sites as well as sponsorship of a NASCAR Winston Cup team for the full 2000 season. The site will market computers, exotic cars, fine jewelry, perfumes, software, hardware, sporting goods, […]

Ad network 24/7 Media Inc. (TSFM) posted a net loss for the third quarter of $11.7 million, or $0.55 per share, compared to a net loss attributable to common stockholders of $6.0 million, or $0.49 per share, in the year-ago period. The company reported record revenues for the third quarter of $24.3 million, up from […]

Classified advertising company AdOne launched a new partner program called “PartnerPlus” that will offer its newspaper affiliates “innovative Internet solutions to enhance their site’s consumer experience while providing comprehensive solutions for affiliate local advertisers.” The first two members are Pentawave Inc. and CareerSite Corp. The “open network” philosophy behind AdOne’s “PartnerPlus” program fosters relationships with […]

As the heat appears to be intensifying over the practice of collecting consumer data from Web users, the industry launched its own plan to allow surfers to opt out. The Network Advertising Initiative (NAI) was announced at a government-sponsored workshop in Washington. Critics contend the practice of profiling, now used by almost all of the […]

Universal Studios Recreation Group has selected Messner Vetere Berger McNamee Schmetterer/EURO RSCG (MVBMS) to manage the division’s interactive advertising account. Billings were not disclosed. MVBMS’s assignment will include design consulting, media planning and buying, strategic consulting and creative development. MVBMS also will help strengthen Universal’s e-commerce offering as well as provide strategic counsel on partnership […]

Profile-based marketing company Engage Technologies Inc. said that ad network Flycast Communications Corp. will deploy Engage’s profiling technology across the Flycast Network. Engage is a CMGI Inc. company, and Flycast is being acquired by CMGI in a $690 million deal. Flycast will also participate in Engage AudienceNet, extending the reach of AudienceNet inventory for advertisers. […]

Venturelist.com, whose tagline is “Where Venture Meets Capital” and a collaboration between M&A West Inc. and Digital Bridge Inc., launched a national advertising campaign. The site is advertising through the Flycast Network, and is scheduled to launch a national print ad campaign on Nov. 15. Spending and agency details were not disclosed. Venturelist.com features a […]

Home decorating e-commerce site decoratetoday.com retained J. Walter Thompson-Detroit and Connors Communications to implement a nationwide advertising and communications campaign. “We have successfully run our e-commerce business for over three years and feel that we are now ready to implement a full-fledged marketing and communications plan,” said Steven B. Katzman, chief executive officer and president, […]