Beth Cox

giftpoint.com has selected Beyond Interactive to launch an online advertising campaign for the holiday season to promote its site as a destination for gift givers and a source for non-traditional gift purchases. Media spending will exceed $1 million in the next two months. The Web-based gift certificate sales operation developed an instant win game, The […]

Nearly 700 companies offer transactional Internet stockbroker services in nine countries in Europe, according to a new report, but imports are not performing as well as their domestic counterparts. Of 1,379 retail investment sites identified by BlueSky International Marketing Inc. in its latest report, “eBrokers in Europe – The New Competitive Landscape October 1999”, fully […]

Professional services firm KPMG and Peppers and Rogers Group, a one-to-one marketing and consulting firm, formed a strategic alliance designed to provide Customer Relationship Management (CRM) solutions to their clients. The alliance is expected to enhance client relationships for both organizations by combining the strategic CRM expertise of Peppers and Rogers Group with the e-engineering […]

Opt-in e-mail marketing company NetCreations Inc. (NTCR) raised $42.9 million in an initial public offering of 3.3 million shares. The shares, priced at $13, opened at $18 and closed at $20 on a trading volume of 5.5 million. NetCreations ended the day with a market capitalization of about $300 million. Friedman, Billings, Ramsey was the […]

Internet store and e-commerce enabler Adatom Inc. launched a holiday advertising and promotional campaign designed to build the Adatom.com brand name. The campaign, with the tag line “We Make It Personal,” is being handled by advertising agency RocketScience, recently retained as the company’s agency of record. Spending was not disclosed. “Adatom was founded on the […]

After a formal review, Acteva (formerly known as TixToGO, the Marketplace for Activities) has awarded its advertising account to Young & Rubicam San Francisco. Billings were not disclosed. “Originally, Young & Rubicam’s reputation as consummate professionals drew us to the firm,” said Lu Cordova, CEO of Acteva. “After meeting with the team, we were certain […]

Online movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen to expand its brand strategy for both online and traditional media advertising. Billings were not disclosed. “We are delighted to be working on behalf of bigstar.com,” said Paul Levine, general manager of Mad Dogs & Englishmen. “They are virtually transforming the way people experience […]

More than 100,000 commuters were treated to free fares one day earlier this week by carOrder.com in what it called a “random act of kindness” campaign. The company paid commuters’ car tolls, bus and subway fares and ferry costs to increase awareness of its “Happy Car Buying.” The carOrder.com team greeted commuters at Lincoln Tunnel, […]

Luxury and specialty goods retailer BestSelections.com began a national multi-million dollar advertising campaign for the holiday shopping season. The campaign takes a multi-media approach with a group of print ads, regional radio spots and television tag ads throughout November and December. BestSelections.com also plans a series of banners on online shopping channels. Spending specifics were […]

Online bookseller barnesandnoble.com launched a multi-million dollar advertising campaign, calling it the company’s largest promotion ever. The book retailer will use authors and entertainers including John Gray (Men Are from Mars, Women Are from Venus); Emeril Lagasse (Every Day’s a Party); Scott Turow (Personal Injuries); Sue Grafton (“O” Is for Outlaw); and Barry White (Staying […]

The Seattle office of Creative works said it has landed the InfoSpace.com account for a multi-million dollar media campaign. The account was awarded to Cw after a nationwide search that started in March. Competing agencies included Bozell Worldwide, McCann-Erickson, WongDoody and Think New Ideas. With the InfoSpace account joining Cw’s current list of dot com […]

Netmarket Group Inc. launched a $15 million fourth quarter ad campaign to promote two of its online consumer commerce properties — Netmarket.com and Hagglezone.com. Using a mix of television, print, outdoor, and online advertising, the campaign is designed to expand brand awareness and drive shoppers to the sites. The off-line strategy builds on an online […]