Beth Cox

Flycast Communications Corp. formally launched Flycast Valet, the company’s e-commerce offering that was first announced in September, with about 400 sites already signed up for the program. Flycast Valet is an effort by Flycast to empower small-to-mid sized Web sites to move beyond content publishing and participate in the e-commerce arena. Made available to Flycast’s […]

Integrated print media process technology and service company mediapassage.com has formed an alliance with MarcomAvenue.com, a business-to-business destination site for the marketing communications community. As one of the shared application tools available on MarcomAvenue.com, mediapassage.com, provides browser-based integrated planning, placement and payment technology and services to improve the flow of print media execution. MarcomAvenue currently […]

Ad network and server technology company Real Media said it has linked together Latin American-based portals into an advertiser network that includes Ciudad Internet/Argentina, UOL/Brazil, Infosel/Mexico, Mexico.com/Mexico and Mexico Web Guide/Mexico. The company said the new Latin American Portal Network generates 540 million monthly page views. “The Latin American portals represented by Real Media are […]

Internet Visa card company NextCard Inc. launched a new phase of its national branding campaign by posing the question “What’s Next?” Part of a $20 million-plus integrated online and off-line marketing strategy, the campaign emphasizes the personalized online banking and e-commerce services offered by NextCard. The “What’s Next?” campaign will feature a series of outdoor, […]

Online media planning agency AdValue launched in the UK, offering “sophisticated online targeting and tracking software” for the European market. The AdAnalyse system is unique to AdValue and allows marketers to see concrete, quantifiable proof of return on investment for online marketing spending, the company said. The technology records what happens after a user clicks […]

AdKnowledge delivered DataCompass, an online tool for quick analysis and reporting of advertising campaign data. DataCompass “gives Web marketers hands-on control to dig deeper into campaign data than ever before possible” to spot trends and improve ROI, the company said. DataCompass adds to AdKnowledge’s eAnalytics and the AdKnowledge System, a system designed to maximize the […]

E-commerce application services provider fourthchannel inc. has selected Big Sky Communications Inc. as its public relations agency of record. Big Sky is a mid-sized agency specializing in business and consumer technology public relations. Big Sky said it will assist fourthchannel as the company refines its public relations strategy, and will provide a media relations program. […]

Snap.com and XOOM.com Inc. rolled out a $45 million television advertising campaign to support Snap Shopping, the new Internet shopping service launched by the two companies on Monday. Snap Shopping will be promoted on the NBC Network with spots that promote purchasing opportunities from partner merchants, including ArtInsider, Ashford.com, barnesandnoble.com, BestSelections.com, eHobbies.com, eVineyard, Garden.com, GiftCertificates.com, […]

Whittman-Hart Inc., a provider of enterprise-wide e-business solutions for middle-market companies, acquired Four Points Digital LLC, an independent interactive marketing agency. Terms of the agreement were not disclosed. Based in Chicago with an office in San Francisco, Four Points Digital helps companies build and manage customer relationships through electronic solutions. The firm specializes in digital […]

Media marketplace and auction technology firm e-bidd.com signed with Meir Kahtan, Public Relations, a division of Miller Advertising Agency Inc. for promotional and business consulting and an extensive public relations campaign. Meir Kahtan will identify promotional opportunities and news coverage for e-bidd.com’s activities, acquisitions, strategic alliances, and emergence in online media auctions. An advertising campaign […]

Digitrends.net released the second edition of its Interstitial Advertising Report, calling it an “in-depth look at controversial, yet highly effective interstitial and pop-up advertisements.” The study, compiled by e-business analyst Keith Pieper, provides clear reasons to test interstitials and identifies success factors for optimizing the user experience, the company said. The report includes a general […]

E-business agency Modem Media . Poppe Tyson launched a new offering called Internet Customer Service Solutions (ICSS), designed to help clients improve customer relationships. The practice involves refining a client’s customer service programs with more effective and efficient means of responding to customers and their inquiries. Through a hands-on assessment, Modem Media said it can […]