Beth Cox

Permission-based, one-to-one targeted marketing network Free-PC Inc. said it has added more than 30 new companies that will be delivering advertising and other marketing messages to consumers on their Free-PC desktops. The company also recently opened new offices in San Francisco and New York. As part of the Free-PC Network, these new advertisers and marketing […]

Permission e-mail marketing company yesmail.com signed a deal with AdTools Inc. to integrate its ice9 multimedia technology, featuring DeskShop, into YesMail’s direct e-mail products. As a result, yesmail said it will be able to provide marketers the ability to deliver rich media messages that allow recipients to browse, select and place products into a shopping […]

Knight Ridder selected EURO RSCG/DSW Partners to create, develop and execute a marketing campaign to build awareness for its Real Cities network of regional information hubs on the Web. DSW Partners will use primarily off-line media to expand awareness and drive traffic to the RealCities hubs, beginning with Miami.com, BayArea.com, TwinCities.com, and DFW.com. The regional […]

Content delivery solutions company Sandpiper Networks Inc. signed an agreement with outsourced ad management firm AdForce Inc. to deliver AdForce’s ad serving products through Sandpiper’s Footprint Content Delivery Network (CDN). The Footprint service speeds Web site performance up to 10 times by distributing content from a worldwide network of servers, putting Web content closer to […]

Gourmet retailer iGourmet.com named Grey Advertising as its first agency-of-record. Billings are estimated at $10 million. Grey Advertising will be responsible for national consumer advertising, including creative development. MediaCom will handle off-line media planning and buying. In addition, Grey specialized communications companies including Grey Design & Promotion; J.Brown/LMC Group, co-marketing specialists, and GCI Group, public […]

DoubleClick Inc. said its DART (Dynamic Advertising Reporting and Targeting) technology recently hit a new record serving one billion ads in a single day, and is now serving about five billion ads per week. Over 10,000 sites worldwide use DART, including AltaVista, The Wall Street Journal Interactive Edition, The Globe.com, CBS SportsLine, Excite Europe, Infoseek […]

Glamour magazine’s December 1999 issue will carry an exclusive 39-page advertising section for drugstore.com. Publisher Deborah Fine said it is drugstore.com’s only national print campaign this year. The section, entitled “Living Well in Y2K,” focuses on health and beauty in the new millennium, with each page tying in different products with information from drugstore.com pharmaceutical […]

Poker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remote service to host and monitor all of Poker.com’s advertisers. The technology is similar to that of DoubleClick. and AdForce, said 1for1.com, a banner management network that was established in May 1999 and now claims more than nine million viewers each month. […]

Amazon.com launched a holiday advertising campaign with five television ads using a “Variety Show” format that it hopes will convey the ease and simplicity of online shopping. The campaign was created by the San Francisco office of FCB Worldwide. Spending was not disclosed. The ads use a men’s chorus singing original songs and was “designed […]

Marketing and technology company Mediaplex Inc. formed an alliance with SoftCoin, a privately held business-to-business e-commerce company. The alliance “will further enhance Mediaplex’s sophisticated dynamic messaging capability for online advertising campaigns” by integrating SoftCoin’s off-line purchasing data with the online purchasing data accessed by Mediaplex’s technology, the company said. “The Mediaplex/SoftCoin alliance promises to be […]

Web-based affiliate marketing network Commission Junction signed a partnership deal with marketing agency dvisions Ltd. to expand its affiliate marketing to the United Kingdom. The partnership marks Commission Junction’s expansion into the international market and provides millions of UK-based e-businesses a new solution for online advertising, the company said. “Customer service was the deciding factor […]

Online specialty store Indulge.com launched its site along with a multi-million dollar national advertising campaign. Indulge markets prestige beauty products, style accessories, jewelry and a signature “Made to Indulge” collection, as well as customized “Ultimate Indulge Experience Packages.” The brand positioning will be communicated through an advertising campaign created by AG Worldwide. “My hope is […]