Beth Cox

Pharmacy chain CVS and its CVS.com are rolling out a multi-million dollar advertising campaign that targets “the lackluster service and credibility”of pure-play Internet pharmacies. The ads take a satirical look at ‘dot.com’ pharmacies, and position CVS.com as ‘America’s Number One Pharmacy, Online,’ proven and trusted with 12,000 pharmacists in 4,000 stores filling more than 250,000 […]

Lindal Cedar Homes, a designer and supplier of materials for custom-built homes, has named eyescream interactive as its online agency of record. The companies will initiate an online campaign to generate awareness, interest and sales of Lindal Cedar Homes. Billings were not disclosed. Lindal, founded more than 50 years ago, designs and provides quality materials […]

Ad giant Young & Rubicam entered into a strategic alliance with Harris Interactive, a market research and polling firm. Young & Rubicam Inc. also made an undisclosed investment in Harris Interactive. Harris Interactive uses Internet-based and traditional methodologies to provide clients with information about the views, experiences and attitudes of people worldwide. Under the agreement, […]

InternetSpeech.com, which is developing a service that lets people use voice commands to verbally surf the Web from any phone, retained Maita/Saviano Public Relations to handle its communications account. InternetSpeech.com is a privately held company that plans to offer a service called “netECHO,” which uses speech recognition and text-to-speech technologies to let people access the […]

E-commerce company Adatom.com Inc. has begun advertising on Juno’s newly launched shopping channel, Shop@Juno. The company’s advertisement is located in a premiere position on Shop@Juno’s Home & Garden department and links to the Adatom Internet Superstore. Spending was not disclosed. Juno.com, the second largest online service in the United States behind AOL, launched its new […]

Office supplies marketplace and resource center officesupplies.com signed with 24/7 Media Inc.for online advertising, networking and marketing services aimed at reaching out to its target audience of small and mid-size businesses. 24/7 Media will provide officesupplies.com with banner advertising, as well as develop affiliate marketing programs with participants in the 24/7 Network and ContentZone Network […]

Digital media audience measurement company Media Metrix, in a new holiday e-commerce report, said that amazon.com led the list of retail advertisers. The weekly series of reports will feature top e-commerce sites by average daily unique visitors, gainers over the previous week(s) and online advertising statistics from AdRelevance, a Media Metrix company. Top 10 Web […]

Flycast Communications signed AntFarm Interactive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customers for its Flycast MediaNet, a third-party ad serving and campaign management offering Flycast MediaNet was originally introduced in June. Current customers include BellSouth and DVD Express. “We selected Flycast as a third-party ad serving solution because of the truly dynamic nature […]

Outsourced ad management and delivery company AdForce Inc. has added new customers that include Tradehard.com, Powersgolf.com and The Online Gaming Guide. These new customers are using AdForce Desktop 3.0, a new advertising management system designed to help Web site publishers maximize ad revenue and minimize overhead costs. “Vertical Web sites represent a unique targeting opportunity […]

Online advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to provide targeted advertising services. Donnelley is a provider of business and consumer information products, database marketing/data processing services, analytical research and Internet marketing solutions. The partnership is intended to offer consumers online advertising exposure tailored to meet their interests, […]

Excite Australia signed a sponsorship agreement with Cinerent OpenAir Cinema, a harborside event that attracts thousands of people every summer. As part of the package the event will be renamed Excite OpenAir Cinema in the year 2000. Spending was not disclosed. “This marks Excite Australia’s first major sponsorship deal since launching in May this year. […]

Gay and lesbian media company PlanetOut Corp. debuted a newly redesigned Web site, logo and corporate identity system, and launched a multi-million dollar advertising campaign across more than 100 magazines, newspapers and Web sites. The customer acquisition and branding campaign launches in 10 national magazines, including Out, The Advocate, Genre, XY, Curve, Instinct and the […]