Beth Cox

Here’s a switch. WorldSpy launched as a free ISP that does not feature pop-up or banner advertising. WorldSpy said it offers consumers free, nationwide Internet connections, free e-mail, toll-free customer service and unlimited usage with no monthly fees and no floating advertising banners. The service has pre-registered more than 100,000 subscribers in less than two […]

Internet classifieds company AdOne LLC has acquired Franchise Solutions, an Internet aggregator of franchise and business opportunity advertising for top U.S. franchisors. Terms of the purchase were not disclosed. The acquisition of privately held Franchise Solutions positions AdOne’s ClassifiedWarehouse.com and its affiliate partners as players in the business-to-business advertising arena. Franchise Solutions will be integrated […]

MediaCom was named off-line agency of record for Ticketmaster Online-CitySearch Inc. and will handle national off-line media planning and buying. The TMCS family of Web sites includes CitySearch local city guides, Ticketmaster Online, CityAuction, Match.Com, One & Only Network and LiveDaily. In July, TMCS added the entertainment city guide portion of Microsoft Sidewalk. “Our decision […]

A group of top online advertising companies has established the Advertising Standards Alliance (ASA), an industry trade group focused on resolving issues and standardizing online advertising practices. The ASA immediately announced the creation of a new ad measurement standard, which will provide additional information for online advertising networks and ad servers to more accurately track […]

Brand identity and strategic marketing company Siegel & Gale named Richard Smith as creative director and Ben Hermel as design director at its New York headquarters. Smith will be responsible for design and creative strategy on a range of projects. Hermel will oversee effectiveness and quality for a variety of creative assignments. Smith’s career began […]

E-commerce advertising network WiseAds New Media Inc. named Eisen Jo Casaclang as executive vice-president/chief financial officer; Bill Gerneglia as chief technology officer; and Andrew Witty, vice president/advertising sales. Casaclang, a 20-year industry veteran, joins from Cyberian Outpost where he was director of finance. He was previously with Elsevier Engineering Information. Gerneglia was most recently VP/computer […]

Permission-based e-mail marketing and communications company Exactis.com (XACT) completed an initial public offering of 3.8 million shares of common stock at a price of $14 per share. The stock closed at $24, up 71.5 percent. Thomas Weisel Partners LLC was the lead manager of the offering. Dain Rauscher Wessels, a division of Dain Rauscher Inc., […]

TheAdStop.com has launched as a free Internet advertising directory and marketing resource, allowing users to search and compare Web advertising opportunities based on specific criteria including pricing, site traffic, availability, demographics and ad specifications. “TheAdStop.com is bringing together buyers and sellers of Internet advertising in an organized manner that hasn’t existed until now,” said Howard […]

iXL Enterprises Inc. said it plans a follow-on public offering of 7 million shares of common stock at a price of $37 per share. The company’s stock closed Friday at $37. Of the shares offered, 2 million are being offered by the company, and the remainder is being offered by existing stockholders. The offering is […]

Shares of ad technology company

Cohen-Friedberg Associates, a marketing and sales promotion agency, said it has created and executed the introduction of MYLYCOS with the Lycos Lucky Number promotion. The promotion features a lottery-style game where consumers try to match their Lucky Numbers to the daily Lycos Lucky Numbers. Prizes include a trip anywhere in the world and shopping sprees, […]

BURST! Media, an ad network for specialty-content Web publishers, named William “Biff” Burns as director of marketing. The position is new and responsibilities include strategic corporate communications efforts, advertising sales promotion, and communication with the company’s thousands of specialty content Web publishers and hundreds of online advertisers. Burns joins BURST! after 20 years of marketing […]