Beth Cox

The rosy predictions for e-commerce during the holiday shopping season continued Monday with a new study estimating the number of online holiday purchasers this year will triple to 23 million. The figures are among the findings of a recent survey of 12,000 consumers conducted by The Boston Consulting Group. In 1998, 12 percent of Internet […]

Ad sales company Cybereps has signed exclusive agreements with AutoWorld and iOwn.com. AutoWorld gives car buyers on the Web access to continuously updated automotive pricing, in addition to a variety of automotive resources. iOwn guides home buyers from beginning to end through the home buying process, putting them in control of their investment by providing […]

Interactive advertising agency Beyond Interactive has partnered with e-mail marketing company MessageMedia to develop permission marketing strategies for its clients. Beyond Interactive is adding services that increase online exposure for its clients. Recently it has begun to diversify service to include affiliate program management, online promotions and now permission (opt-in) e-mail marketing. “We strongly believe […]

Ad sales company Cybereps has signed exclusive agreements with AutoWorld and iOwn.com. AutoWorld gives car buyers on the Web access to continuously updated automotive pricing, in addition to a variety of automotive resources. iOwn guides home buyers from beginning to end through the home buying process, putting them in control of their investment by providing […]

Does the online advertising universe need yet another industry organization to bring cohesion and a sense of order? Well, yes, at least in the area of measurement standards, according to the group of industry heavyweights that banded together to form the Advertising Standards Alliance (ASA). Standards have been the bugaboo of the online ad game […]

Boston-based marketing company Bronnercom will invest $8.2 million in new office space and equipment at its New York City location. The expansion retains 200 existing jobs and creates 300 new jobs at an average annual salary of $75,000, the company said. Bronnercom has approximately 1,300 employees and annualized billings greater than $1 billion. Through its […]

E-commerce companies this holiday season are spending billions in advertising, attracting millions of potential customers and then driving most of them away with a bad customer experience, says an Internet strategy consulting firm. The firm, Creative Good, predicts that the day after Thanksgiving — traditionally the busiest shopping day of the year — will frustrate […]

Opt-in email marketing company NetCreations Inc. said it has increased its PostMasterDirect.com database to more than five million e-mail addresses of Internet users who have asked to receive targeted offers. NetCreations said it has added Tunes.com and eight other Web sites to its opt-in email network, boosting its Internet advertising network to more than 190 […]

Online price comparison service DealPilot.com a new online marketing campaign to promote its newest price comparison software, DealPilot Express. Interactive advertising agency IN2 created and developed the campaign, which officially kicked off Nov. 19. The multi-million dollar campaign is being conducted exclusively online. The first highlight of the effort will be a “Shop Smarter” giveaway […]

E-commerce ad network WiseAds New Media Inc. said that shopping guide site Epinions.com signed on as a network partner. “Epinions.com is the leading online shopping guide which helps consumers make better buying decisions,” said Evan Stein, president and co-founder of WiseAds. “Our ability to create an enhanced revenue stream for Epinions, and deliver some of […]

Germany’s InternetMedia House.com AG shares surged almost 10 percent after the company said it bought a majority stake in advertising agency INTERACTIVE Online Services I.O.S. GmbH. IMH shares rose 1.3 euros, or 5 percent, to 27.4 after reaching a high of 28.6 euros, Bloomberg News reported. The company took a 51 percent stake in IOS; […]

Icon Medialab International AB, a European Internet marketing and e-commerce consulting firm, acquired e-business and promotion firm Nicholson NY in a deal valued at about $68 million. The acquisition will be financed through an issue by Icon Medialab (ICON on the Stockholm Exchange) of 817,500 shares (before the split scheduled Nov. 29). An additional payment […]