Beth Cox

AdKnowledge said it is relocating its Eastern regional office to a new, larger New York location, and made several staffing changes. Jim Alla has been named the company’s new vice president of sales, Paul Ruck is the new Eastern region sales director, and Leslie Moss is the new Eastern region director of client services. Alla […]

CareerEngine Inc. and AdStar.com Inc., a provider of remote ad entry solutions, signed a deal in which AdStar will provide its Web service to permit the online selling and posting of employment ads on all of Career Engine’s career sites. As a result of the alliance, advertisers will now be able to use AdStar’s Advertise123.com […]

Ad network 24/7 Media Inc.named Margaret Meurer Brossy, a former Philip Morris executive, as chief marketing officer, senior vice president. Brossy will head 24/7 Media’s marketing efforts and will develop programs to reinforce its brand. She will be responsible for brand awareness, marketing, advertising, public relations, trade events, international and strategic alliances and partnerships, and […]

Some Internet companies are paying more to advertise on January’s Super Bowl broadcast than they have generated in revenue, helping to push the average commercial price to a record of about $2 million. Dot com advertisers, estimated by industry observers to have bought about 20 percent of the available commercials during the Super Bowl, want […]

iExchange.com, an online marketplace for investment ideas and insights, has launched a guerrilla marketing campaign created by TBWA/Chiat/Day Los Angeles to build brand awareness and drive site traffic. The viral branding campaign targets the hubs of investment activity in New York and San Francisco. In parallel this month, Chiat/Day is implementing online and print campaigns […]

Online agency and e-business developer Organic Inc. filed with the Securities and Exchange Commission for an IPO that could raise as much as $75 million in an initial stock sale. Clients have included AT&T, Yahoo! Barnes & Noble Inc., Blockbuster, DaimlerChrysler AG, and Compaq Computer Corp. The company has almost 700 employees in seven offices […]

Swiss Internet-advertising company. Day Interactive Holding AG said that two private-equity funds owned by UBS AG, Europe’s second-largest bank, and Swiss Reinsurance Co., bought minority stakes in the company. The Basel-based holding company said aventic AG, an equity company owned by UBS, and Swiss Re Partnership Holding AG, a subsidiary of the Swiss reinsurer, each […]

Toys and toy collectibles retailer thetoybox.com launched a regional holiday ad campaign with media outlets including WRAL-TV.com, a news station/Web site in the Raleigh/Durham market, along with ads in newspapers, radio stations and magazines. The campaign includes a strategic combination of traditional print advertisements, Web site banner ads, holiday gift guides, affiliate site links and […]

Online advertising network 24/7 Europe has signed an exclusive contract with Belgacom Skynet’s Belcast to provide global sales representation for Belgium’s largest portal. Previously, advertising on Belcast was handled by two separate sales agencies — both offering local sales representation only. Under the year-long agreement, 24/7 Europe will handle all advertising for the site, providing […]

Twenty-five percent of experienced Internet users said that banner advertising drove them to shop online, beating out all other media, according to a new industry survey. Newspapers and/or magazines ads ranked next at 14 percent, followed by television commercials (11 percent), radio spots (4 percent), and billboards (4 percent), according to a nationwide survey of […]

Affiliate marketing company Nexchange Corp. has launched a “Get Your Piece of the Pie Holiday Sweepstakes” — a promotional campaign that offers participating Web site owners an opportunity to cash in on the holiday shopping season. The sweepstakes links the Nexchange Network of Retailers and the 75,000 Web Stores powered by Nexchange. Prizes include a […]

Go2 Systems Inc., originator of Go2, a global addressing and locator system, launched 300 individual Web sites providing access to more than 11 million U.S. yellow page records, one topic and one neighborhood at a time. Go2’s sites, called Go2 NetGates, use a familiar Web site naming convention, such as Go2coffee.com, Go2banks.com or Go2restaurants.com, to […]