Beth Cox

Internet services company iXL Inc. has won an initial contract with Home Depot to expand its e-commerce presence. Terms of the agreement were not disclosed. “Home Depot is tapping our core strengths in online retail, online learning and enterprise relationship management in order to redefine e-tailing for the home improvement market,” said Bill Nussey, president […]

Advertising giant Omnicom Group Inc. has acquired marketing and communication agency Cone Inc., which will become a subsidiary in Omnicom’s Diversified Agency Services operation and retain its identity, leadership and culture. Financial details were not disclosed, except that the deal involves a combination of cash and stock “Omnicom was attracted to Cone because of the […]

The new NBC Internet Inc. signed a promotion and distribution deal with Clear Channel Communications Inc. by which NBCi’s services will be promoted on the media conglomerate’s 425 radio stations and integrated into companion Internet properties. Clear Channel Chairman and CEO Lowry Mays, will serve on the board of directors of NBCi. Under the terms […]

Online ad network Adsmart said it has signed another 61 sites to its network and now represents more than 375 brand sites totaling 2.5 billion monthly impressions. Among those Joining the roster of Adsmart brands are Sports Illustrated For Kids, IDG Books’ Cliffsnotes.com, and Dummies.com, as well as 30 automotive sites of McMullen Argus Publishing […]

Canadian-owned Internet advertising network Virtual Billboard Network (VBN) said it has added several female-oriented Web sites to its portfolio. New network sites include Moxie, the first Canadian portal for women; Boob Toob, a female-oriented television programming site, Sports Femmes, a news and views publication of women in sports; SheBytes, an everyday technology and new media […]

Career site kforce.com from Romac International Inc. named Beyond Interactive Inc. as its first online advertising agency of record. Beyond Interactive said it will create a multi-million dollar online direct marketing and branding campaign for kforce.com. “We feel that kforce represents something unique within the career management and recruitment space,” said Nick Pahade, co-founder and […]

Torget, which bills itself as the biggest shopping portal in Sweden, signed with online ad network 24/7 Europe for ad sales representation. The deal gives 24/7 more than 140 million Swedish impressions available for sale each month. Working alongside Torget’s in-house sales department, which formerly handled all sales for the site, 24/7 said it will […]

Internet professional services agency USWeb/CKS named three new partners in the New York City region to augment the company’s expertise in branding, entertainment and media, and strategy. The partners — Luis Barreto, John Bowen, and Louis Giliberti — join the firm from Oracle Corp., Bowen Consulting and Booz-Allen & Hamilton, respectively. “We’re strategically building teams […]

Internet mortgage banker AppOnline.com Inc. has launched its first national print advertising campaign. The humorous, offbeat campaign developed by Benenson Janson underscores AppOnline.com’s personal approach and mortgage experience with the tagline “real bank, real mortgages, real personal,” in contrast to other mortgage brokers. Spending was not disclosed. “Watch out for mortgage brokers spinning tall tales,” […]

Volpe Brown Whelan & Co. initiated coverage of online ad company DoubleClick Inc. with a “buy” rating and a $250 target stock price. DoubleClick stock closed Tuesday at TKTKTK. VPN e-marketing analyst Richard Petersen said DoubleClick “is the leading Internet advertising network and a core e-marketing company.” “We are initiating coverage of DoubleClick with a […]

Online ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider of Internet e-mail marketing, publishing and list management. Terms of the deal were not disclosed. The transaction augments DoubleClick’s (DCLK) recently launched suite of consent-based e-mail marketing solutions. Both the acquisition and the new product line make sense; DoubleClick has lagged behind rival 24/7 […]

DoubleClick Inc. rolled out a suite of e-mail products, called DARTmail, that will provide publishers and advertisers with consent-based e-mail marketing solutions. DARTmail for Publishers and DARTmail for Advertisers will be launched in the first and second quarters of 2000, respectively, the company said. The DARTmail for Publishers service will leverage DoubleClick’s patented DART technology […]