Beth Cox

ACNielsen eRatings.com, a joint venture between international market research company ACNielsen Corp. and U.S. Internet audience tracking group NetRatings, launched the British end of its global effort to measure the Web. The Nielsen//NetRatings service is aimed at setting an international standard for Internet site publishers, media buyers, marketers and advertisers to measure cyber traffic. “Enterprises […]

Mjuice.com, a digital music retailer, signed a marketing agreement with MyPoints.com, a provider of direct marketing, incentive and loyalty products, to promote the sale of digital music on Mjuice.com and its affiliate music network. MyPoints.com said it will launch a four-month e-mail campaign offering Mjuice.com’s digital music to its extensive user base of online music […]

Interactive marketing agency BrainBug LLC said it has signed three major client accounts for e-commerce and online promotion: Amisto.com, Carrier Corp. and eRomance.com. Billings were not disclosed. “With each of these new accounts, we’re applying our expertise to create dynamic and effective Web sites, drive traffic, and provide the back-end services necessary to fulfill the […]

Wit Capital Research Analyst Jordan Rohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 per share, based on its move into e-mail marketing. 24/7 Media provides online advertising and direct marketing services to over 620 advertisers, ad agencies, and 2,700 Web sites. “24/7 Media’s opt-in e-mail division, […]

Agency.com reportedly is facing a “compensation scandal” this week after an employee inadvertently sent a “large percentage” of the company’s New York staff a spreadsheet containing employee compensation, and in some cases, compensation history. Apparently vice presidents’ salaries range from $105,000 to $177,500, and creative directors ranging from $65,000 to $123,000, according to the Silicon […]

MyFamily.com Inc., an online resource for connecting and strengthening families, launched an integrated campaign in print, television, radio and online that it said will be seen by many as a departure from the typical dot-com advertising. The estimated $10 million campaign uses everyday life experiences to tell families that using MyFamily.com will bring them closer […]

Insurance price comparison service Quotesmith.com Inc. selected BBDO Chicago for a three-year, $100 million integrated marketing campaign to build consumer awareness. “Our tightly integrated approach to brand-building answered the company’s need for a comprehensive campaign that directs consumers to Quotesmith.com’s vast online resources and helps them make more informed purchasing decisions,” said Tonise Paul, president […]

Online ad company DoubleClick Inc. said that it has acquired DoubleClick Iberoamerica from Terra (formerly Telefonica Interactiva), an affiliate of Telefonica S.A., for an undisclosed sum. DoubleClick had held a 10 percent stake in the joint operation, an ad network aimed at a Spanish speaking audience. As a result of this agreement, DoubleClick Iberoamerica becomes […]

Ticketmaster Online–CitySearch said that USA Networks Inc. has invested an additional $40 million in TMCS through the acquisition of 1.3 million Class B common shares. The investment will increase Ticketmaster Online-CitySearch’s available cash to approximately $93 million, the company said, and will be used to continue its program of strategic investments and acquisitions. The investment […]

Rocketworks Inc. launched an integrated online and off-line marketing campaign for Gradeworks.com, a new online educational tool that helps to establish a stronger connection between teachers and parents. The marketing plan includes an extensive print campaign with select education publications, backed by online media buys targeting the same audience. Spending was not disclosed. Gradeworks.com is […]

Supported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with a fully automated online market research service. Now, in hours instead of weeks or even months, anyone from a marketing manager at a Fortune 500 company to an Internet entrepreneur in his garage can take the pulse […]

Advertising and communications holding company True North Communications, expanding its commitment to the digital arena, is acquiring Stein Rogan + Partners, an agency that specializes in integrated online and off-line marketing for digital brands. Financial details were not disclosed. The agency will function autonomously as part of the True North family. Stein Rogan founding partners […]