Beth Cox

ImaginOn Inc. has launched a nationwide ad campaign to promote the new version of its automated Web “research engine” WebZinger 7.0, which is set to be available Sept. 9. WebZinger 7.0 incorporates a number of new features, including an enhanced consumer interface, “that makes it the ideal research tool for college and high school students, […]

eTranslate and MSN LinkExchange signed an agreement to help small businesses build relationships with international customers by globalizing their Web sites and banner advertisements. eTranslate will offer its translation services to small businesses through the LinkExchange Web site. Financial arrangements were not disclosed. Translation Station, the co-marketed MSN LinkExchange and eTranslate service, launched Tuesday in […]

Profile marketing company Engage Technologies Inc. signed a deal with video site FasTV.com to target its video offerings to site visitors based on their interests, creating an experience unique to each viewer. FasTV.com will use Engage’s Accipiter AdManager online advertising delivery and management software conjunction with Engage Precision Profiling technology. Financial arrangements were not disclosed. […]

A new industry survey aimed at forecasting the upcoming holiday shopping season says that consumers are more disposed to browse on the Internet than to actually buy. Net Effect, a provider of Web-based “live help” services for e-commerce sites, said its E-Christmas Consumer Survey found that 94 percent of Internet users use the Web to […]

Consumer electronics retailer 800.COM Inc.said it plans to launch a $25 million advertising campaign later this year and has selected the San Francisco office of Lowe and Partners/SMS as its first agency of record. The national campaign will be aimed at building brand awareness for 800.COM and touting its service, selection and competitive pricing. “We’re […]

Generation Y content and commerce site Alloy Online Inc. began its first-ever broadcast ads, featuring two irreverent television spots designed to brand the site for its target audience. The campaign, developed by J. Walter Thompson NY, runs through the back-to-school season. The spots will premier on MTV’s “Total Request Live” and will be supported by […]

InterWatch Electronic, an Internet vehicle for accessing InterMedia Advertising Solutions’ (IAS) InterWatch Ad Expenditure service, has been beefed up with a new set of analytic capabilities. Developed by USADATA.com, InterWatch iProspector may be purchased by subscribers to IAS’ InterWatch Electronic as an analytical enhancement to compile comparative advertising data for specific companies or Web sites. […]

Natural products retailer MotherNature.com launch a $17 million TV, print and radio advertising campaign created by Ogilvy & Mather. The campaign boosts the company’s position as both a trustworthy information source and e-tailer. The television advertising will launch Aug. 31 in select cities. It will air during highly rated programs and on major events such […]

Women’s health site SelfCare.com signed a marketing/placement agreement with America Online. The deal gives SelfCare.com exposure to visitors at AOL’s Health and Women’s Channels and select Web sites belonging to Oxygen Media. Financial arrangements were not disclosed. SelfCare.com gains anchor tenant status in AOL’s Shopping Channel, specifically the Health and Beauty Commerce Center, and the […]

Ad network Flycast Communications Corp. has acquired

Web ad management company AdKnowledge filed for an initial public offering that could raise as much as $57.5 million. The exact number of shares to be sold and their price will be disclosed in a subsequent filing with the Securities and Exchange Committee. AdKnowledge customers include eBay, eToys, PlanetRx.com and SportsLine USA. “We seek to […]

Community Web site company sixdegrees has begun its first formal advertising agency review, hiring agency consultant Pile and Co. Pile has worked with sixdegrees to develop agency selection criteria and is in the process of contacting a number of agencies that meet the criteria to determine interest. The review will consist of capabilities presentations and […]